AmaWaterways River Cruises Tech Stack

River cruise operator with expanding data and marketing infrastructure

Travel Arrangements Calabasas, California 51–200 employees Privately Held

AmaWaterways operates river cruises across multiple continents and is undergoing infrastructure modernization. The tech stack reveals a marketing-first organization (six open marketing roles, social media specialization across Instagram, TikTok, YouTube, Pinterest) paired with a scaling data function running ELT/ETL pipelines across Snowflake, Databricks, Microsoft Fabric, and Azure Synapse—suggesting a shift from legacy SQL/Oracle toward cloud analytics. The hiring velocity is accelerating, with manager and director roles across marketing and data, indicating both revenue growth ambitions and operational complexity.

Tech Stack 62 technologies

Core StackGoogle Analytics Google Ads GitHub Copilot BigQuery Looker Python scikit-learn TensorFlow PyTorch Microsoft Office Excel Instagram Meta LinkedIn TikTok YouTube Pinterest Sprout Social Meta Business Suite Bing Microsoft Advertising PowerPoint ChatGPT Screaming Frog Botify Sitebulb Google Analytics 4 R SQL SharePoint+32 more

What AmaWaterways River Cruises Is Building

◆Challenges

Maintain key account relationships
Increasing revenue
Maximizing partner investment
Reducing cost of sale
Streamlining accounts payable workflows
Cost control through managing services
Low organic visibility
Scalability of recruiting processes
Candidate experience improvement
Diversity hiring challenges

▲Active Projects

Sales and training programs for east & north asian preferred partners
Streamlining accounts payable workflows
Elt/etl pipelines across snowflake, databricks, microsoft fabric gen 2, azure synapse analytics, and legacy sql/oracle systems
Audit support
Comprehensive social media strategy
Platform-specific strategies for instagram, facebook, linkedin, tiktok, youtube, pinterest
Influencer partnership program
Paid search campaign architecture
Testing roadmap development
Promotions and pricing updates

Hiring Activity

Accelerating25 roles · 20 in 30d

Department

Marketing

Data

Sales

Ops

Finance

Legal

Seniority

Manager

Director

Senior

Mid

Intern

Lead

Notable leadership hires: Legal Director

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About AmaWaterways River Cruises

AmaWaterways operates a portfolio of river cruises serving North America, Europe, Asia, Africa, and South America, with custom-designed ships, onboard wellness amenities, and regionally inspired dining. The company is based in Calabasas, California, and employs 51–200 people. Current operational focus spans three broad tracks: revenue growth and partner relationship management; social media and paid acquisition strategy; and internal process efficiency, particularly in finance (accounts payable streamlining) and data infrastructure. Active hiring is concentrated in marketing, data, and sales, with leadership-level openings in legal and data management.

HeadquartersCalabasas, California

Company Size51–200 employees

Hiring MarketsUnited States, China

Frequently Asked Questions

What tech stack does AmaWaterways use?

Core stack includes Microsoft Office, Excel, SharePoint, and GitHub Copilot. Marketing stack spans Sprout Social, Meta Business Suite, Google Analytics 4, and platform-specific tools. Data infrastructure includes Snowflake, Databricks, Microsoft Fabric Gen 2, Azure Synapse Analytics, BigQuery, Looker, Python, SQL, and scikit-learn.

Is AmaWaterways hiring for data roles?

Yes. Five data positions are open, with manager and director-level roles among the active postings. The company is building ELT/ETL pipelines across multiple cloud platforms and legacy systems.