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Alegra Tech Stack

Cloud accounting and invoicing platform for SMBs across Latin America

Technology, Information and Internet Medellin, Medellin 201–500 employees Founded 2012 Privately Held

Alegra is a cloud-based accounting and billing system built on Laravel and Node.js serving small businesses across Latin America. The tech stack reveals a company mid-migration from PHP to Node.js while integrating AI tools (Claude, OpenAI, Gemini) into workflows—a pattern visible in active projects on AI implementation and process automation. Support hiring (9 roles) and decelerated overall hiring velocity suggest operational focus on scaling existing user bases rather than aggressive expansion.

Tech Stack 28 technologies

Core StackLaravel Node.js MySQL PostgreSQL DynamoDB GitHub Copilot Cursor HubSpot Google Analytics OpenAI AWS Vue TypeScript dbt AWS Lambda NetSuite Zend Framework Claude Genesys Gemini ElevenLabs Pinia Vuex Module Federation DeepSeek Qase CI/CD

ReplacingPHP

What Alegra Is Building

◆Challenges

High user satisfaction
Scaling user support
Automating manual tasks
Migrating legacy php to node.js
Ensuring data quality for dashboards
Ensuring timely case resolution
Improving sales processes
Reducing analyst operational load
Identifying sales process improvement opportunities
Optimizing prospecting processes

▲Active Projects

New user support strategy
Sales process improvement analysis
Migrating php to node.js
Test automation implementation
Sales strategy improvement
User acquisition flow improvement
Operational efficiency tech integration
Ai implementation and governance
Process automation and optimization using ai
User feedback process improvement

Hiring Activity

Decelerating25 roles · 4 in 30d

Department

Support

9

Sales

6

Engineering

3

HR

3

Ops

2

Data

1

Marketing

1

Seniority

Mid

12

Intern

4

Lead

3

Senior

3

Junior

2

Manager

1

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About Alegra

Alegra provides cloud-based accounting, invoicing, and financial management software for small businesses and accountants, with core deployments in Colombia and expanding presence across Dominican Republic, Peru, Costa Rica, Venezuela, and Mexico. The platform is built on a full-stack web architecture (Laravel/Node.js backend, Vue/TypeScript frontend) with integrations into HubSpot for CRM, Genesys for support, and AWS for infrastructure. The company operates with 201–500 employees and was founded in 2012.

HeadquartersMedellin, Medellin

Company Size201–500 employees

Founded2012

Hiring MarketsColombia, Dominican Republic, Peru, Costa Rica, Venezuela, Mexico

Frequently Asked Questions

What tech stack does Alegra use?

Alegra's backend runs Laravel and Node.js with MySQL and PostgreSQL databases on AWS. The frontend uses Vue and TypeScript with Pinia and Vuex for state management. They also use HubSpot, Genesys, and integrations with NetSuite.

What is Alegra working on?

Active projects include migrating legacy PHP code to Node.js, implementing AI governance and process automation, improving sales processes and user acquisition flows, and scaling user support infrastructure.

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