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Zenni Optical Tech Stack

Direct-to-consumer online eyewear manufacturer and retailer

Manufacturing Novato, CA 201–500 employees Founded 2003 Privately Held
zenni.com LinkedIn

Zenni manufactures and sells prescription eyewear direct-to-consumer via zenni.com, built on a modern commerce stack (Next.js, React, GraphQL) layered over NetSuite, Anaplan, and Bloomreach. Hiring is heavily weighted toward manufacturing (8 roles) and marketing (5 roles), with active projects centered on CRM optimization, personalization, and search ranking—indicating a shift toward data-driven conversion and customer retention despite order fulfillment remaining a stated pain point.

Tech Stack 33 technologies

Core StackJira ClickUp NetSuite Python Google Analytics TypeScript React Tailwind CSS Next.js Bootstrap jQuery GraphQL Google Ads Kubernetes AWS Terraform Bloomreach HTML/CSS Anaplan Qualtrics SPSS ContentSquare TanStack Query HTML5 LESS SASS Bing Ads GCP Azure Harness+3 more

What Zenni Optical Is Building

◆Challenges

  • Optimizing crm architecture
  • Order fulfillment speed
  • Optimizing product categorization
  • Improving search navigation
  • Increasing conversion rates
  • Capturing early-stage customers
  • Increasing organic revenue
  • Improving budgeting accuracy
  • Streamlining fp&a processes
  • Reducing forecasting errors

▲Active Projects

  • Crm initiatives within bloomreach
  • A/b testing for subject lines
  • Personalization roadmap
  • Dynamic plp/pdp recommendations
  • Search re-ranking
  • Programmatic experiences
  • Indexable surfaces
  • Geo optimization
  • Company-wide budgeting process
  • Monthly budget vs. actual reporting

Hiring Activity

Accelerating20 roles · 15 in 30d

Department

Manufacturing
8
Marketing
5
Research
2
Engineering
1
Finance
1
HR
1
Ops
1
Product
1

Seniority

Mid
10
Manager
4
Junior
2
Senior
2
Lead
1
Staff
1

Notable leadership hires: Production Team Lead

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About Zenni Optical

Zenni operates a vertically integrated online eyewear business founded in 2003. The company manufactures prescription glasses, sunglasses, and frames in-house and sells directly to consumers through its e-commerce platform, eliminating traditional retail intermediaries. Based in Novato, CA, Zenni serves both adult and children's markets with frames starting under $10. The business combines manufacturing operations with digital marketing, fulfillment, and CRM capabilities to manage product discovery, personalization, and order processing at scale.

HeadquartersNovato, CA
Company Size201–500 employees
Founded2003
Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Zenni Optical use?

Frontend: Next.js, React, TypeScript, GraphQL. Backend/infrastructure: AWS, GCP, Azure, Kubernetes, Terraform. Commerce/operations: NetSuite, Bloomreach, Anaplan. Analytics: Google Analytics, Qualtrics, ContentSquare, SPSS.

Where is Zenni Optical headquartered?

Novato, California, in the San Francisco Bay Area.

How this profile is built

Zenni Optical's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.