Hagen Group Tech Stack

Global pet supplies manufacturer and distributor across multiple species categories

Manufacturing Baie-d'Urfe, Quebec 201–500 employees Founded 1955 Privately Held

Hagen Group manufactures and distributes pet products across dog, cat, aquatic, reptile, bird, and small-animal categories, operating from headquarters in Montreal with a presence across North America and Europe. The tech stack leans heavily on marketing and commerce tools (Salesforce, AWS, Google Analytics, Meta/Google paid media), paired with logistics and HR systems (ADP Workforce Now, ClickUp), reflecting a distribution-heavy business managing complex supply chains. Active hiring in logistics (4 roles) alongside marketing (3) and sales (3) signals a growth phase focused on network expansion and campaign velocity.

Tech Stack 24 technologies

Core StackSalesforce AWS Google Analytics Google Ads Adobe Photoshop Adobe Illustrator Adobe InDesign After Effects Adobe Premiere Pro ClickUp Microsoft Office ADP Workforce Now Meta TikTok Spotify Meta Ads Manager Bing LinkedIn YouTube Google Analytics 4 Google Tag Manager Excel Adobe Express

AdoptingAdobe Firefly

What Hagen Group Is Building

◆Challenges

Complex employee relations issues
Compliance with u.s. employment laws
Strengthening national logistics network
Process and systems optimization
Service cost performance improvement
Optimizing warehouse processes
Ensuring inventory levels
Modernizing reconciliation processes
Reducing recurring deduction issues
Streamlining internal reporting tools

▲Active Projects

Engagement and wellness initiatives
Scale-up activities
Pilot runs and factory trials
Validate product performance
System enhancements
Network optimization
New operational initiatives
Paid media campaigns across meta, google ads, bing, linkedin, youtube
Optimize paid search, display, video, social, and programmatic campaigns
Evaluate website engagement and conversion performance using ga4 and gtm

Hiring Activity

Accelerating15 roles · 9 in 30d

Department

Logistics

Marketing

Sales

Design

Finance

Human Resources

Product

Seniority

Mid

Intern

Junior

Senior

Manager

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About Hagen Group

Hagen Group is a privately held, family-owned pet supplies manufacturer and distributor founded in 1955. The company operates as the largest privately owned pet specialty manufacturer globally, with a portfolio spanning aquatic, reptile, bird, dog, cat, small-animal, and water-gardening products. Operations span North America and Europe, with corporate headquarters in Montreal and offices across multiple regions. The organization is 201–500 employees and currently hiring across logistics, marketing, sales, and operations, with active projects including network optimization, warehouse process improvements, and paid media scaling.

HeadquartersBaie-d'Urfe, Quebec

Company Size201–500 employees

Founded1955

Hiring MarketsCanada, United States, Germany

Frequently Asked Questions

What is Hagen Group's tech stack?

Hagen Group uses Salesforce for CRM, AWS for cloud infrastructure, ADP Workforce Now for HR, and a marketing stack of Google Analytics, Google Ads, Meta Ads Manager, LinkedIn, and YouTube. Design teams use Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro). The company is adopting Adobe Firefly.

Where is Hagen Group headquartered?

Hagen Group is headquartered in Baie-d'Urfe, Quebec, Canada, with a global operations center in Montreal. The Montreal building is LEED Gold Level certified.