Hagen Group Tech Stack

Global pet supplies manufacturer and distributor, family-owned since 1955

Manufacturing Baie-d'Urfe, Quebec 201–500 employees Founded 1955 Privately Held

Hagen Group is a privately held pet products manufacturer with global reach across aquatic, avian, reptile, canine, feline, and small-animal categories. The tech stack reveals a company in mid-market commercial operations: Salesforce + AWS for core infrastructure, Adobe Creative Suite for brand assets, and BI tools (Power BI, Tableau) paired with Salesforce reporting—indicating active work on analytics maturity. Current hiring momentum (10 roles posted in 30 days) concentrates in marketing and sales, with parallel investment in ops and S&OP, signaling a push to tighten demand planning and channel efficiency.

Tech Stack 22 technologies

Core StackSalesforce AWS Google Analytics Google Ads Adobe Photoshop Adobe Illustrator Adobe InDesign After Effects Adobe Premiere Pro ClickUp Power BI Tableau ADP Workforce Now Spotify Amazon advertising Meta Ads Manager Bing Google Analytics 4 Google Tag Manager Adobe Express Amazon Advertising

What Hagen Group Is Building

◆Challenges

Optimizing warehouse processes
Brand growth and sell-through
Marketing spend optimization
Inventory flow optimization
Forecast accuracy improvement
Improving sales systems
Identifying whitespace opportunities
Optimizing pricing strategy

▲Active Projects

In-store displays and pos materials
Retail media and digital commerce programs
Shopper-targeted digital campaigns
Launch of new pet products
Trade marketing strategy development
S&op process ownership
Develop standardized dashboards and kpis
Support joint business planning
Build analytics function

Hiring Activity

Accelerating10 roles · 10 in 30d

Department

Marketing

Sales

Ops

Logistics

Operations

Seniority

Mid

Intern

Senior

Director

Junior

Manager

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About Hagen Group

Hagen Group manufactures and distributes pet supplies across multiple categories—dogs, cats, small animals, aquatic life, reptiles, and birds—to retailers and consumers globally. The company operates from headquarters in Montreal with offices across North America and Europe. Founded in 1955 as a single-founder bird-seed export business, it has evolved into the world's largest privately held pet specialty company. The portfolio includes multiple iconic brands spanning the full breadth of the pet market. Current operational focus spans retail media programs, shopper-targeted digital campaigns, product launches, and supply-chain optimization—with active work on forecast accuracy, inventory flow, pricing strategy, and sales-system modernization.

HeadquartersBaie-d'Urfe, Quebec

Company Size201–500 employees

Founded1955

Hiring MarketsUnited States, Canada

Frequently Asked Questions

What tech stack does Hagen Group use?

Salesforce for CRM/operations, AWS for cloud infrastructure, ADP Workforce Now for HR, Power BI and Tableau for analytics, Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro) for creative, and Google/Meta/Amazon ad platforms for digital marketing.

What is Hagen Group working on?

Retail media and digital commerce programs, new product launches, shopper-targeted campaigns, S&OP process ownership, analytics function build-out, standardized dashboards/KPIs, pricing optimization, and inventory/forecast accuracy improvements.

How this profile is built

Hagen Group's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.