Zedge operates a freemium marketplace for mobile customization (wallpapers, ringtones, sounds) paired with GuruShots, a photography game, plus Emojipedia as a reference property. The tech stack reveals a modern, distributed backend (GCP/AWS, Kubernetes, GraphQL) paired with mobile-first frontend tooling (React Native, Expo, Android/Kotlin), but pain points center on scaling data collection pipelines and managing legacy code — suggesting the company is building infrastructure for user-generated content at scale while balancing rapid growth against technical debt.
Zedge is a public company that builds and operates digital content marketplaces and mobile games. The core product is a freemium marketplace offering phone wallpapers, video wallpapers, ringtones, and notification sounds; GuruShots is a mobile photography game where users can earn money from submissions; Emojipedia is a reference site on emoji standards and usage. The business model spans advertising, subscriptions, and a virtual token economy. As of May 2022, the platform served over 40 million users. Engineering operations span multiple regions including Lithuania and Israel, with active hiring focused on backend systems, data infrastructure, and sales.
Backend: GCP, AWS, Kubernetes, Terraform, GraphQL. Frontend: React, React Native, Next.js, Tailwind CSS. Mobile: Android, Kotlin, Expo. Testing: Jest, Cypress, Playwright. Infrastructure: Docker, Helm, Prometheus, Grafana, Elasticsearch.
Primary focus areas are end-to-end data collection processes and large-scale data collection across images, video, and audio — signaling infrastructure work to support user-generated content and marketplace growth.
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