Linktree Tech Stack

Creator marketplace platform linking audiences to content, products, and services

Software Development Melbourne, Victoria 201–500 employees Founded 2016 Privately Held

Linktree operates a high-traffic creator platform (1.2B monthly uniques) built on PostgreSQL, AWS, Snowflake, and React, with heavy investment in data infrastructure (dbt, BigQuery, self-serve data platform). The hiring acceleration—58 roles posted in the last 30 days across a 201–500 person org—is concentrated in engineering, product, and data, reflecting a shift from pure creator tools toward payment systems (tax/compliance automation, checkout conversion), analytics (A/B testing, experiment platform), and ecosystem expansion (partnership development, workspaces product).

Tech Stack 40 technologies

Core StackPostgreSQL AWS Snowflake TypeScript GraphQL Node.js Python BigQuery React PHP Figma Canva dbt MySQL Java C++ Adobe Creative Cloud Zendesk Intercom React Native Redux SQL Notion Squarespace AWS CDK Discord REST Salesforce Service Cloud Expo Statsig+5 more

What Linktree Is Building

◆Challenges

Improving checkout conversion
Acquisition and retention flywheel
Reducing processing costs
Automating tax processes
Improving payment platform efficiency
Growth optimization
Lack of data-driven decision making
Ensuring compliance across internal and public-facing initiatives
Boosting revenue
Data governance improvements

▲Active Projects

Automated upkeep
A/b testing experiments
Developing proactive privacy policies and guardrails
Partnership ecosystem development
Supporting privacy operations including dpias and data mapping
Onboarding experience redesign
Workspaces product
Implementation of tax and compliance systems
Self-serve data platform
Experiment platform

Hiring Activity

Accelerating100 roles · 60 in 30d

Department

Engineering

Product

Data

Marketing

Design

Finance

Legal

Support

Seniority

Senior

Staff

Director

Lead

Manager

Mid

Notable leadership hires: Data Head, Head of Data, Content Director, Director of Engineering, Creator Head

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About Linktree

Linktree is a creator and brand platform that consolidates multiple online destinations into a single landing page. Founded in 2016 and headquartered in Melbourne, the company serves creators, artists, publishers, agencies, and businesses across all sizes. The platform generates revenue through both creator monetization features and commerce tools; pain-point tracking reveals focus on checkout conversion and payment efficiency. Active product work spans workspaces, self-serve analytics, privacy compliance, and onboarding redesign—signaling expansion beyond link-sharing into a fuller creator business suite.

HeadquartersMelbourne, Victoria

Company Size201–500 employees

Founded2016

Hiring MarketsUnited States, Australia

Frequently Asked Questions

What is Linktree's tech stack?

Linktree uses PostgreSQL, AWS, Snowflake, TypeScript, Node.js, React, GraphQL, and Python as core infrastructure. For analytics and data, they employ BigQuery and dbt. Customer-facing integrations include Stripe (payments), Zendesk, Intercom, and Salesforce Service Cloud.

What is Linktree working on?

Active projects include a workspaces product, self-serve data platform, tax and compliance automation, A/B testing and experiment infrastructure, privacy governance (DPIAs and data mapping), and onboarding redesign. Pain points indicate focus on checkout conversion, payment efficiency, and data-driven decision-making.