Ad server and SSP for European broadcasters and connected TV
smartclip operates an adtech platform (ad server + SSP) purpose-built for European broadcasters, spanning in-stream video, addressable TV, connected TV, audio, and gaming. The stack is containerized (Docker, Kubernetes, Jenkins) with modern data tooling (Spark, Trino, Pandas, Polars) alongside ML infrastructure (LangChain, Pydantic AI, Jupyter), revealing an organization scaling from traditional adtech toward AI-driven forecasting and agent systems — a shift underscored by active projects in AI agent development and TV data pipelines, plus infrastructure pain around scalability and enterprise SaaS replacement.
smartclip is the adtech division of RTL Group, Europe's largest free-to-air broadcaster conglomerate. The company builds an ad server and SSP platform enabling media owners across broadcast, streaming, and gaming to deploy cross-device ad campaigns with addressable targeting and programmatic buying. With headquarters in Hamburg and offices across Germany, the Netherlands, and France, smartclip serves a regional broadcast-first customer base. The engineering organization is actively scaling microservices architecture, modernizing CI/CD, and developing AI agent infrastructure to handle terabyte-scale TV audience data and forecasting workloads.
JavaScript, TypeScript, Node.js, React, Docker, Kubernetes on AWS and GCP. Data layer: Apache Spark, Trino, Pandas, Polars. Emerging: LangChain, Pydantic AI for agent development. Testing: Mocha, Puppeteer, Playwright.
Microservices and API integration; AI agent product and infrastructure; TV forecasting and data pipelines; HbbTV/CTV/DVB protocol support; developer platform evolution; CI/CD modernization. Also addressing scalability challenges in data processing and alert management.
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