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smartclip Tech Stack

Adtech ad server and SSP for European broadcasters and connected TV

Technology, Information and Internet Hamburg, Hamburg 51–200 employees Founded 2008 Privately Held

smartclip operates an adtech platform (ad server and SSP) purpose-built for European broadcasters and publishers moving linear TV advertising into programmatic and connected-TV channels. The tech stack—JavaScript, TypeScript, Node.js, React, Docker, Kubernetes, Apache Spark, TensorFlow, PyTorch—reflects a dual engineering focus: real-time ad serving infrastructure (microservices, SSP/DSP optimization) and AI/ML for ad selection and forecasting. Active projects on HbbTV/CTV protocol work, ML model productionization, and scalable data pipelines reveal an organization scaling from legacy ETL systems toward AI-driven ad delivery across multiple European markets.

Tech Stack 61 technologies

What smartclip Is Building

Challenges

  • Maintaining legacy etl monsters
  • Complex ssp & dsp setups
  • Delivery & ad-selection processes
  • Transforming linear tv advertising to digital programmatic
  • Scaling model to other european markets
  • Scalable ai agent infrastructure
  • Ai integration complexity
  • Software scalability issues
  • Intuitive interfaces for ai agents

Active Projects

  • Frameworks & sdks for various devices
  • Protocol deep dive into hbbtv/ctv/dvb
  • Scalable data backend architecture for ai products
  • Productionizing ml prototypes
  • Stability and performance optimization of ml models and ai apis
  • Microservices development
  • Bug hunting for tv device compatibility
  • Tv and forecasting product data pipelines
  • Optimizing ssp & dsp setups
  • Improving delivery & ad-selection processes

Hiring Activity

Steady15 roles · 6 in 30d

Department

Engineering
7
Data
5
Product
4
Support
1

Seniority

Senior
10
Mid
6
Junior
1
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About smartclip

smartclip is the adtech division of RTL Group, Europe's largest free-to-air broadcaster. The company develops a proprietary ad server and SSP designed for media owners across broadcast, in-stream video, out-stream, addressable TV, connected TV, audio, and gaming. Headquarters in Hamburg with regional offices in Berlin, Munich, Düsseldorf, Cologne, Gütersloh, Amsterdam, and Paris. The organization is 51–200 people, with engineering and data teams dominating active hires, supported by product and support roles.

HeadquartersHamburg, Hamburg
Company Size51–200 employees
Founded2008
Hiring MarketsGermany

Frequently Asked Questions

What is smartclip's tech stack?

Core: JavaScript, TypeScript, Node.js, React, Docker, Kubernetes, Jenkins. Data/ML: Apache Spark, TensorFlow, PyTorch, scikit-learn, Hadoop, Python. Infrastructure: AWS, GCP, Prometheus, Grafana, Graylog. Broadcast-specific: HbbTV (Hybrid Broadcast Broadband TV).

What is smartclip working on?

Frameworks and SDKs for connected TV devices; ML model productionization; scalable data pipelines for forecasting and ad selection; microservices optimization; and cross-device protocol support (HbbTV, CTV, DVB) for programmatic TV advertising.

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