Co-sell management platform connecting enterprise sales with partner ecosystems
WorkSpan operates a SaaS platform for managing co-sell partnerships between large enterprises and their technology partners. The stack reveals a dual-architecture approach: Salesforce + Dynamics 365 + HubSpot on the CRM side, with data operations on Snowflake and Databricks, plus deep integrations via Workato and Nylas. Active adoption of Workato and Nylas signals expansion of workflow automation and third-party data sync — matching their stated pain points around manual partner workflows and complex integrations. Engineering-heavy hiring (10 roles) focused on senior and director level suggests infrastructure scaling and platform consolidation work.
WorkSpan is a co-sell management platform founded in 2015, headquartered in San Bernardino, CA. The product helps large enterprises (including Microsoft, Cisco, SAP, VMware, and others) and their sales teams collaborate with technology partners on joint deals, manage shared pipeline, and measure performance. The platform integrates with enterprise CRMs and partner centers (Salesforce Sales Cloud, AWS Partner Center, Microsoft Partner Center) and operates as a managed package within Salesforce ecosystems. Current focus areas include Salesforce Sales Cloud implementation, enterprise platform scaling, and automation of data synchronization across partner systems. The company operates with a 51–200-person team distributed across the United States, India, Mexico, and Central/South America.
WorkSpan integrates with Salesforce Sales Cloud (via managed package), Dynamics 365, and HubSpot. It also connects to AWS Partner Center and Microsoft Partner Center for ecosystem collaboration.
WorkSpan runs on Snowflake and Databricks for data, with Workato for workflow automation and Nylas for data synchronization — both actively adopted technologies as of the last 30 days.
Other companies in the same industry, closest in size