Multi-brand fashion and footwear retailer modernizing stores and digital operations
Walbusch-Gruppe operates four apparel and footwear brands (Walbusch, Avena, Mey&Edlich, LaShoe) across 1,001–5,000 employees in Germany. The hiring and project mix reveals a retail company in transition: 15 open sales roles dominate the pipeline, while active projects center on physical store modernization (LED upgrades, environment refresh, new location openings) and online shop improvement—suggesting the org is splitting resources between defending store-based revenue and accelerating direct-to-consumer channels. Notably sparse engineering and data hiring (1 role each) points to legacy systems and limited in-house tech velocity.
Walbusch-Gruppe is a German family-owned fashion retailer founded in 1934, now operating four distinct brands: Walbusch (menswear and general apparel), Avena (wellness and vitality positioning), Mey&Edlich (men's formal wear, Germany's oldest active mail-order house), and LaShoe (women's comfort footwear for sensitive feet, acquired 2017 and based in Düsseldorf). The company sells through physical stores, online shops, and catalog channels to German consumers. Current organizational focus spans store network modernization (LED technology, spatial updates, new store openings including Wildau location) and continuous improvement of online sales operations, with infrastructure and security modernization tracked as ongoing pain points.
Primary projects include store modernization (LED technology upgrades, environment refresh, new store opening in Wildau), continuous online shop improvement, cross-functional data exchange initiatives, seasonal collection planning, and expansion strategy development. Infrastructure modernization and security compliance are active pain points.
Primary tools: Microsoft 365, Azure, PowerShell, Jira, Confluence, Asana, Miro for operations and collaboration. Analytics: Google Analytics 4, Looker Studio, Qlik. PLM for product lifecycle. Meta, TikTok, YouTube for marketing reach.
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