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Vertbaudet Tech Stack

French children's fashion and nursery e-commerce leader scaling digital acquisition

Retail Apparel and Fashion tourcoing 1,001–5,000 employees Founded 1963 Privately Held

Vertbaudet operates France's largest e-commerce platform for children's apparel, maternity wear, toys, and nursery goods, founded in 1963. The tech stack reveals a data-first approach: Snowflake + Dataiku + Apache Airflow power analytics and automation, while Google Ads and Lengow drive paid channel performance. Active hiring is heavily skewed toward sales (16 roles) and marketing (6), with junior and intern positions dominating—a pattern that signals rapid scaling of customer acquisition teams rather than engineering-driven product work.

Tech Stack 21 technologies

Core StackGoogle Ads Google Analytics Adobe Illustrator Snowflake Python SAP Adobe Premiere Pro After Effects Figma Apache Airflow Lengow Adobe Analytics InDesign Adobe Dataiku SQL Excel Centreon Photoshop Azure

What Vertbaudet Is Building

◆Challenges

Increasing sales
Optimizing customer journey
Maximizing roi
Enhancing seo visibility
Increasing traffic volume
Inventory restocking
Ensuring product compliance
Meeting production deadlines
Optimizing stock levels
Managing product allocation

▲Active Projects

Online traffic acquisition plans
International content automation
Organic traffic optimization
Maternity sector models
Baby night day models
Kid fille collection design
Collection development
Paid traffic campaigns
Marketing budget management
E-commerce visual integration

Hiring Activity

Accelerating30 roles · 20 in 30d

Department

Sales

16

Marketing

6

Data

3

Design

2

Ecommerce

1

Logistics

1

Product

1

Support

1

Seniority

Junior

13

Intern

11

Mid

5

Manager

2

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About Vertbaudet

Vertbaudet is a French children's and maternity fashion retailer operating both e-commerce and physical store networks. The product spans five categories: children's clothing and shoes, maternity fashion, nursery furniture and décor, and toys. The company is headquartered in Tourcoing and employs 1,001–5,000 people across product, merchandising, logistics, and fulfillment operations. Current hiring priorities center on expanding sales and marketing capacity, with 18 new positions posted in the last 30 days.

Headquarterstourcoing

Company Size1,001–5,000 employees

Founded1963

Hiring MarketsFrance

Frequently Asked Questions

What is Vertbaudet's tech stack?

Vertbaudet uses Google Ads, Lengow, and Adobe Analytics for marketing operations; Snowflake, Dataiku, and Apache Airflow for data and workflow automation; SQL and Python for analytics; and SAP for ERP. Design work relies on Adobe (Illustrator, InDesign, Photoshop, Premiere Pro, After Effects) and Figma.

What is Vertbaudet working on?

Current projects include online traffic acquisition, organic SEO optimization, international content automation, maternity and baby product line development, paid campaign management, and e-commerce visual integration. Core challenges center on increasing sales volume, optimizing customer journey, and maximizing return on paid marketing spend.