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Vida Shoes International Tech Stack

Footwear brand with 50-year legacy scaling digital retail and merchandising

Retail Apparel and Fashion New York, New York 51–200 employees Founded 1973 Privately Held

Vida Shoes International operates a multi-channel footwear business founded in 1973, now modernizing its go-to-market through Shopify, Magento, and BigCommerce platforms. The hiring mix reveals a marketing-and-design-heavy organization (11 of 17 active roles) focused on seasonal merchandising, digital promotion, and product data accuracy—suggesting a shift from wholesale-dependent operations toward direct-to-consumer and managed inventory execution.

Tech Stack 22 technologies

Core StackAsana Adobe Illustrator Shopify Klaviyo Magento Salesforce Sketch Adobe Creative Cloud Photoshop Google Search Console SEMrush Ahrefs Attentive HTML BigCommerce Microsoft Office InDesign Outlook CAD Box Excel

What Vida Shoes International Is Building

◆Challenges

Improving conversion performance
Inventory availability
Margin management
Increasing organic traffic
Sell-through optimization
Expanding assortment
Driving growth
Seamless post-purchase experience
Enhancing site usability
Customer conversion

▲Active Projects

Seasonal merchandising calendar development
Digital merchandising strategy
Digital promotion execution
Annual press events calendar
Line planning
Product data accuracy improvement
Seasonal merchandising calendars
Digital promotions
Email and sms campaigns
Seasonal collection development

Hiring Activity

Steady15 roles · 7 in 30d

Department

Marketing

7

Design

4

Ecommerce

2

Sales

2

HR

1

Logistics

1

Seniority

Mid

6

Junior

4

Manager

4

Director

2

Senior

1

Notable leadership hires: Marketing Director, Creative Director, Social PR Director

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About Vida Shoes International

Vida Shoes International is a privately held footwear company based in New York, designing and distributing branded shoes through both wholesale and direct channels. The business spans multiple ecommerce platforms (Shopify, Magento, BigCommerce), supported by Salesforce for CRM and a suite of Adobe tools for creative production. Current operational focus includes seasonal collection planning, digital merchandising calendar execution, and email/SMS campaign delivery via Klaviyo and Attentive. Active pain points center on conversion optimization, inventory availability, and organic traffic growth—typical constraints for legacy retail brands scaling ecommerce.

HeadquartersNew York, New York

Company Size51–200 employees

Founded1973

Hiring MarketsUnited States

Frequently Asked Questions

What ecommerce platforms does Vida Shoes use?

Vida Shoes operates on Shopify, Magento, and BigCommerce, supported by Klaviyo for email/SMS and Attentive for marketing automation.

What is Vida Shoes working on?

Active projects include seasonal merchandising calendars, digital merchandising strategy, product data accuracy, digital promotions, and email/SMS campaigns—focused on conversion and sell-through optimization.