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Vida Shoes International Tech Stack

Multi-brand footwear producer scaling social commerce and influencer marketing

Retail Apparel and Fashion New York, New York 51–200 employees Founded 1973 Privately Held
vidagroup.com LinkedIn

Vida Shoes International manufactures and distributes footwear across multiple brands from its New York base. The tech stack reveals a dual operation: Shopify and Magento on the e-commerce side paired with Infor M3 and Infor Nexus (enterprise manufacturing and supply-chain platforms), plus heavy investment in demand-gen tools (SEMrush, Ahresis, Attentive, Klaviyo). Current hiring focuses on social and influencer strategy (notably a Social Influencer Director role) and finance leadership, suggesting a shift toward direct-to-consumer brand-building and margin management alongside traditional wholesale distribution.

Tech Stack 19 technologies

Core StackAsana Adobe Illustrator Shopify Klaviyo Magento Salesforce Sketch Adobe Creative Cloud Infor M3 Infor Nexus Pinterest Photoshop Google Search Console SEMrush Ahrefs Attentive BigCommerce InDesign Box

What Vida Shoes International Is Building

◆Challenges

  • Managing overseas order coordination
  • Increasing brand awareness across multiple brands
  • Optimizing influencer performance
  • Managing multi-brand social strategy
  • Optimizing inbound logistics cost
  • Improving efficiency and conversion
  • Inventory exposure
  • Customer dilution
  • Maintaining compliance with routing rules
  • Managing third-party logistics

▲Active Projects

  • Multi-brand social media strategy
  • Influencer program development
  • Community engagement strategy

Hiring Activity

Accelerating7 roles · 7 in 30d

Department

Manufacturing
2
Marketing
2
Finance
1
Ops
1
Support
1

Seniority

Director
2
Junior
2
Senior
2
Mid
1

Notable leadership hires: Social Influencer Director, Finance Director

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About Vida Shoes International

Vida Shoes International has designed and manufactured branded footwear since 1973, leveraging international production and supply-chain resources to serve multiple product lines. The company operates across manufacturing, marketing, and sales, with e-commerce via Shopify and Magento alongside traditional retail and wholesale channels. Active challenges include coordinating overseas production, managing inventory exposure across brands, optimizing inbound logistics costs, and scaling brand awareness. The current hiring wave emphasizes influencer marketing and community engagement, reflecting a strategic focus on direct consumer engagement.

HeadquartersNew York, New York
Company Size51–200 employees
Founded1973
Hiring MarketsUnited States

Frequently Asked Questions

What e-commerce platforms does Vida Shoes use?

Vida Shoes operates on both Shopify and Magento, with Salesforce for CRM. The stack also includes Attentive and Klaviyo for email and SMS marketing automation.

Where is Vida Shoes International located?

Headquarters in New York, New York. Currently hiring in the United States; manufacturing and logistics span international partners.

How this profile is built

Vida Shoes International's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.