Upshop Tech Stack

Total store operations platform for fresh retail and grocery chains

Software Development Austin, Texas 201–500 employees Founded 1989 Privately Held

Upshop operates a SaaS platform synchronizing fresh inventory, center-store, eCommerce, and direct-store-delivery workflows across retail locations. The stack spans React, C#, Node.js, and Azure infrastructure with observability tools (Datadog, Prometheus, Grafana) — suggesting a mature operational focus — while active hiring leans engineering-heavy (14 roles) relative to sales (10), indicating product-led scaling pressure. Current roadmap shows platform expansion (Upshop 360), segment-specific playbooks, and convenience-store entry, paired with internal pain around legacy refactoring and test coverage, typical of a 30-year-old codebase modernizing at scale.

Tech Stack 47 technologies

Core StackSalesforce Zendesk C# React PHP GitHub Azure DevOps Cypress JavaScript TypeScript Node.js Terraform GitLab Datadog Prometheus Grafana Elasticsearch MongoDB AWS Python Go Kubernetes Docker LinkedIn WebdriverIO Karate Azure GCP PowerShell Bash+12 more

What Upshop Is Building

◆Challenges

Refactoring legacy modules
Inventory optimization
Low test coverage
Improving observability
Increasing upsell revenue
Forecasting
Ordering
Pipeline gaps
New market awareness
Increasing net revenue retention

▲Active Projects

Strategic account growth
Upshop 360 platform expansion
Roi and business impact assessments
Abm inbound marketing campaigns
Cross-selling and upselling initiatives
Upshop design platform
Pipeline engine for new customer acquisition
Segment-specific playbooks
Automated demand programs
Convenience store market expansion

Hiring Activity

Accelerating35 roles · 15 in 30d

Department

Engineering

Sales

Marketing

Design

Ops

Product

Seniority

Senior

Manager

Mid

Junior

Director

Principal

Staff

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About Upshop

Upshop provides a unified operations platform for grocery and fresh-focused retail chains, consolidating inventory management, production planning, labor scheduling, and eCommerce fulfillment into a single interface. The product is built on learnings from acquired products (FreshIQ, ShopperKit, Date Check Pro, Magic Inventory Intelligence) and serves over 150 retail chains across 30,000+ stores in 9 countries. The company is headquartered in Austin, Texas, employs 201–500 people, and operates with engineering and sales teams distributed across the United States, United Kingdom, Canada, Italy, and Sweden. Core use cases include reducing food waste, optimizing fresh-item shelf life, improving labor allocation, and increasing net revenue retention in a margin-constrained retail vertical.

HeadquartersAustin, Texas

Company Size201–500 employees

Founded1989

Hiring MarketsUnited States, United Kingdom, Canada, Italy, Sweden

Frequently Asked Questions

What tech stack does Upshop use?

Upshop uses React and C# for the frontend and backend, Node.js for services, and Azure with AWS/GCP for cloud infrastructure. Testing is done with Cypress, WebdriverIO, and Karate; observability via Datadog, Prometheus, and Grafana; and MongoDB for data storage.

How many stores does Upshop serve?

Upshop's platform operates across 30,000+ retail store locations for over 150 retail chain customers, deployed across 9 countries and 3 continents.