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Profound Tech Stack

GenAI discovery visibility and competitive intelligence for enterprise marketing

Technology, Information and Internet New York, NY 201–500 employees Privately Held
tryprofound.com LinkedIn

Profound monitors how enterprise brands appear across ChatGPT, Perplexity, and other AI discovery platforms, serving companies navigating a fragmented GenAI ecosystem. The stack reflects a modern SaaS build (TypeScript, Next.js, React, PostgreSQL, AWS) paired with heavy use of Perplexity and Gemini—the very platforms they're analyzing—signaling deep product-market alignment. A sales-heavy hiring skew (23 of 72 active roles) and documented pain around mid-market scaling and procurement cycles indicate a transition from early wins to repeatable enterprise motion.

Tech Stack 49 technologies

Core StackFigma TypeScript Python Next.js React PostgreSQL AWS Rust Rippling JavaScript Terraform CloudFormation ClickHouse Adobe Premiere Pro Perplexity Gemini Google Slides IAM VPC CloudTrail GuardDuty AWS Security Hub OAuth SAML OIDC Bash SAST DAST Final Cut Pro CapCut+19 more
AdoptingCursor

What Profound Is Building

◆Challenges

  • Managing ai presence
  • Scaling mid-market sales team
  • Scaling it operations
  • Scaling go-to-market motion
  • Control ai presence
  • Manage ai usage
  • Measure ai impact
  • Complex deal cycles
  • Navigating procurement reviews
  • Drive platform adoption

▲Active Projects

  • Core product ui
  • Custom integrations connecting platform to enterprise systems
  • Data pipelines integrating with client bi tools
  • Automation workflows connecting ai insights to business processes
  • Content drafting workflows
  • Expand agency partnerships
  • Scale ai adoption across networks
  • Shared ui foundations
  • Marketing site ui
  • Enterprise sales playbooks

Hiring Activity

Accelerating70 roles · 70 in 30d

Department

Sales
23
Engineering
12
Marketing
12
HR
7
Design
4
Product
4
Ops
3
Data
2

Seniority

Mid
29
Senior
26
Manager
13
Junior
2
Director
1
Lead
1

Notable leadership hires: Enablement Director, Content Lead

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About Profound

Profound provides real-time visibility, competitive intelligence, and analytics across generative AI platforms where consumers now discover products. The platform helps enterprise marketing teams understand their brand presence and optimize performance on ChatGPT, Perplexity, and similar services. The product roadmap centers on integrations (custom connectors to enterprise systems, data pipelines to BI tools), automation workflows linking AI insights to business processes, and shared UI foundations—revealing a move from analytics-only toward embedded decision-making and orchestration within customer workflows. Operating from New York with 201–500 employees, the company is actively hiring across sales, engineering, and marketing, with particular focus on mid-market sales enablement and director-level leadership roles.

HeadquartersNew York, NY
Company Size201–500 employees
Hiring MarketsUnited States, United Kingdom

Frequently Asked Questions

What tech stack does Profound use?

Profound builds on TypeScript, Next.js, React, and PostgreSQL, hosted on AWS with Rust for performance-critical components. They rely on ClickHouse for analytics, use Terraform and CloudFormation for infrastructure, and integrate Perplexity and Gemini across the platform.

What is Profound working on?

Core projects include platform UI, custom integrations to enterprise systems, data pipelines for BI tools, automation workflows connecting AI insights to business processes, and expansion of agency partnerships. They're also developing shared UI foundations and enterprise sales playbooks.

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How this profile is built

Profound's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.