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The Atlantic Tech Stack

Independent news and culture publisher shaping national debate since 1857

Book and Periodical Publishing Washington, District of Columbia 201–500 employees Founded 1857 Privately Held
theatlantic.com LinkedIn

The Atlantic is a 150+ year-old editorial institution now operating as a modern digital media company. The tech stack reveals dual operating modes: a publishing core (Chartbeat, Sailthru, Google Analytics) coupled with a media production suite (Adobe, Final Cut Pro, CapCut, Pro Tools), while backend infrastructure spans Python, Django, React, and AWS/GCP. Hiring velocity is accelerating with 19 roles posted in the last 30 days—notably weighted toward marketing (8), media (6), and design (5)—suggesting aggressive expansion of audience acquisition and content distribution alongside a smaller but active engineering team (3 roles).

Tech Stack 38 technologies

Core StackAdobe Premiere Pro After Effects Figma Google Analytics Looker JavaScript TypeScript Python AWS React React Native Django GraphQL Docker Terraform Swift Kotlin Java Meta Google Meta Conversions API Google Tag Manager CapCut Final Cut Pro Chartbeat GCP Objective-C Sailthru Pro Tools iZotope+7 more

What The Atlantic Is Building

◆Challenges

  • Engaging and retaining existing subscribers
  • Reducing subscriber churn
  • Increasing trial conversions
  • Acquiring new subscribers
  • Audience and subscriber growth
  • Expanding newsroom
  • Managing large paid budgets
  • Optimizing cac, roas, ltv
  • Deepening engagement
  • Understanding audience behavior

▲Active Projects

  • New video podcast hosted by david brooks
  • Social forum for atlantic readers
  • A/b and multivariate testing roadmap
  • Decentralized self-service data model
  • Media coverage plans for events
  • Promotional video clips for social media
  • Lift study infrastructure
  • New platform testing
  • Engaging audiences with atlantic stories across digital platforms
  • Experimenting with new digital spaces

Hiring Activity

Accelerating35 roles · 20 in 30d

Department

Marketing
8
Media
6
Design
5
Newsroom
4
Engineering
3
Data
2
Editorial
2
Production
2

Seniority

Senior
20
Junior
5
Mid
5
Director
4
VP
2

Notable leadership hires: Director Partnerships, Art Director

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About The Atlantic

The Atlantic publishes long-form journalism and cultural analysis on politics, business, foreign affairs, and trends for a national readership. Founded in 1857 and based in Washington, D.C., the organization operates as a privately held media company with 201–500 employees. The business model is subscription-driven, with pain points concentrated on subscriber acquisition, retention, and engagement metrics (CAC, ROAS, LTV optimization). Operations span editorial (newsroom, reporters), marketing (campaigns, audience growth), design (visual storytelling), and engineering (platform and analytics infrastructure). The company is actively hiring across marketing, media, and production roles, indicating expansion of both content creation and audience distribution capacity.

HeadquartersWashington, District of Columbia
Company Size201–500 employees
Founded1857
Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does The Atlantic use?

Core publishing: Chartbeat, Google Analytics, Sailthru. Media production: Adobe Premiere Pro, After Effects, Final Cut Pro, CapCut, Pro Tools. Backend: Python, Django, React, AWS, GCP, Docker, Terraform. Analytics: Looker. Design: Figma.

What is The Atlantic working on?

Current projects include a David Brooks video podcast, a social forum for readers, A/B and multivariate testing infrastructure, a decentralized self-service data model, promotional video production, and lift study infrastructure—all tied to subscriber growth and engagement goals.