William Reed Ltd Tech Stack

Food and beverage industry media, events, and data platform

Book and Periodical Publishing Crawley, West Sussex 201–500 employees Privately Held

William Reed operates a diversified publishing and events business anchored in food and beverage sector verticals—grocery, manufacturing, retail, and hospitality. The stack reveals a sales and marketing-driven operation: heavy Salesforce (including Pardot and Sales Cloud), Tableau for reporting, and social media management tools (Sprout Social, Meta Ads Manager). Hiring is concentrated in sales and marketing roles, with only one engineering headcount visible, indicating a content-and-events-first model rather than a technology-first build.

Tech Stack 32 technologies

Core StackAdobe Illustrator Salesforce Pardot Tableau Google Analytics Expensify Google Ads React Vue JavaScript Jira Bitbucket Adobe Salesforce Sales Cloud Microsoft Office Adobe Analytics Meta Ads Manager Sprout Social Instagram Meta LinkedIn TikTok Excel PowerPoint HTML CSS SCSS Tempo Windows 10 Windows 11+2 more

What William Reed Ltd Is Building

◆Challenges

Maximising roi while managing costs
Exceeding sponsorship revenue targets
Acquiring new clients
High volume multi-currency accounting
Ad hoc invoice workflow queries
Reconciling supplier accounts
Trade marketing challenges
Engagement and conversion improvement

▲Active Projects

Uk food & drink shows
International b2b conferences
Live and virtual events
Week long event programme
Award ceremonies
Thought-leadership conferences
High performing subscription marketing campaigns
Optimising funnel journey
Baking industry awards
Food manufacture excellence awards

Hiring Activity

Steady25 roles · 7 in 30d

Department

Sales

Marketing

Design

Engineering

Executive

Finance

Operations

Ops

Seniority

Mid

Senior

Junior

Manager

Notable leadership hires: Account Director

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About William Reed Ltd

William Reed is a privately held media, events, and data business serving the food and drinks industry. Founded in 1862 and continuously family-owned, the company operates across multiple revenue streams: multi-platform digital and print media, market research and data services, live and virtual events (conferences, exhibitions, award ceremonies), and thought-leadership programming. The customer base spans food manufacturers, grocers, retailers, hospitality operators, and recruiters across the UK and international markets. Operations span event production, subscription marketing, sponsorship sales, and account management, with current challenges centered on ROI optimization, sponsorship revenue targets, client acquisition, and multi-currency accounting workflows.

HeadquartersCrawley, West Sussex

Company Size201–500 employees

Hiring MarketsUnited Kingdom, United States

Frequently Asked Questions

What is William Reed's main business?

William Reed publishes digital and print media for the food and beverage industry, produces live and virtual conferences and exhibitions, manages industry awards, and provides market research and data services. The company has operated in this sector for over 160 years.

Where is William Reed headquartered?

William Reed is headquartered in Crawley, West Sussex, United Kingdom. The company also hires in the United States.