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Forbes Tech Stack

Global business media brand with magazines, digital, and licensing operations

Book and Periodical Publishing Jersey City, NJ 201–500 employees Founded 1917 Privately Held
forbes.com LinkedIn

Forbes operates a diversified media business spanning print, digital, events, and licensed editions across 37 markets. The tech stack reveals a content-first operation: heavy Adobe Creative Suite adoption (Premiere, After Effects, Photoshop, Illustrator) paired with generative AI tools (Gemini, Midjourney, Runway, Sora) for asset creation, alongside SEO (SEMrush) and business intelligence (Looker). Active hiring across marketing, product, and sales—with director-level positions in sales and logistics—signals expansion in monetization and distribution infrastructure to support new revenue architectures and enterprise deal workflows.

Tech Stack 34 technologies

Core StackAdobe Premiere Pro Adobe Illustrator Canva Figma Looker Monday.com Salesforce Asana Jira Shopify Intune Okta Azure AD Active Directory CrowdStrike Adobe After Effects Photoshop Google Gemini Midjourney Runway Sora ElevenLabs SEMrush CapCut Splice Adobe Express X Bluesky Jamf Pro Okta Verify+4 more

What Forbes Is Building

◆Challenges

  • New revenue opportunities
  • Complex multi-channel deals
  • Increasing audience engagement
  • Improving retention
  • Creating new revenue streams
  • Scaling existing systems
  • Complex data workflows
  • Unlocking monetization opportunities
  • Standardizing data sourcing approaches
  • Improving consistency across list methodologies

▲Active Projects

  • Reader experience across core templates
  • New formats and modules
  • New revenue-generating architecture lists
  • Forbes lists, accounting
  • Under 30 summit
  • Creator upfronts
  • Forbesblk summit
  • Forbeslive event visual identity
  • Expanding forbes intelligence platform for new rankings, verticals, and geographies
  • Platform enhancements for monetization across subscription, enterprise, licensing, and data products

Hiring Activity

Accelerating20 roles · 15 in 30d

Department

Marketing
4
Product
3
Sales
3
Design
2
Accounting
1
Communications
1
Data
1
HR
1

Seniority

Mid
6
Senior
5
Director
4
Junior
2
Manager
1

Notable leadership hires: Sales Director, Logistics Director

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About Forbes

Forbes Media is a global business and lifestyle publisher headquartered in Jersey City, NJ, with a 201–500-person organization. The company publishes Forbes magazine, Forbes Asia, and Forbes Europe in print, operates Forbes.com as a digital news platform, and manages 37 licensed local editions worldwide. Brand extensions include conferences, real estate ventures, education products, financial services, and technology licensing. The publication reaches 94+ million people monthly across magazines, digital, TV, and events, with editorial focus on business, investing, technology, entrepreneurship, and leadership. Revenue streams span subscriptions, enterprise licensing, data products, advertising, and events.

HeadquartersJersey City, NJ
Company Size201–500 employees
Founded1917
Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Forbes use?

Adobe Creative Suite (Premiere, After Effects, Photoshop, Illustrator), generative AI tools (Gemini, Midjourney, Runway, Sora), SEMrush, Looker, Salesforce, Asana, Jira, Okta, and CrowdStrike. Identity and security run on Azure AD, Active Directory, and Jamf Pro for endpoint management.

What is Forbes working on?

Product roadmap includes reader experience redesigns, new article formats and modules, revenue-generating list architectures, summit events (Under 30, ForbesBlk, Creator Upfronts), ForbesLive event branding, expansion of the Forbes Intelligence ranking platform into new verticals and geographies, and platform enhancements for subscription and enterprise monetization.

How this profile is built

Forbes's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.