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Simple Life App is a health coaching platform built on Next.js + React + Go, backed by a Science team across nutrition, behavior change, and digital health. The hiring mix is heavily skewed toward marketing (10 roles) and product (9 roles) with minimal engineering (2 roles), reflecting a growth-stage consumer business pivoting from product refinement to systematic user acquisition—evidenced by active projects around paid UA scaling, conversion optimization, and LTV forecasting, alongside pain points in content production velocity and onboarding friction.
Tech Stack 50 technologies
Core StackAfter Effects Adobe Premiere Pro Figma Next.js React TypeScript Go AWS Kubernetes Apache Airflow dbt Python Looker Superset Tableau Power BI Cursor Braze Meta Ads Google Ads Snowflake AWS Lambda Runway Midjourney Sora ElevenLabs HeyGen Google Search Kinesis AWS SQS+20 more
What Simple Life App Is Building
◆Challenges
- Transforming social media into systematic growth channel
- Improving onboarding process
- Improving ltv forecasting model
- Pricing experiment optimization
- Pricing trade-offs
- Scaling paid acquisition at scale
- Scaling high-volume content production
- Designing experimentation infrastructure
- Reducing payment risk
- Improving payment performance
▲Active Projects
- Viral trend experimentation
- Structured content engine
- Conversion optimization experiments
- Simple move content programming
- Creative testing framework development
- Scaling paid user acquisition in us market
- Paid user acquisition video production for meta, youtube shorts, tiktok
- Improving ltv forecasting model
- Ai-assisted content workflows
- Pricing experiment analysis
Hiring Activity
25 roles · 25 in 30d
Department
Seniority
Notable leadership hires: User Acquisition Head
Company intelligence
