AI-coached weight loss and healthy eating app for consumers
Simple Life App runs a consumer weight-loss coaching app built on AWS serverless (Lambda, Kinesis, SQS), Go and Python, with a Snowflake, Airflow and newly adopted dbt data layer. Hiring skews heavily toward marketing and data, and the creative stack includes generative tools such as Runway, Sora, HeyGen and ElevenLabs. That points to growth driven by AI-produced video ads and CRM lifecycle monetization through Braze and Customer.io.
Simple Life App, founded in 2019 and headquartered in London, offers a mobile app that coaches people on sustainable weight loss and healthier eating habits. Its guidance is evidence-based and avoids strict calorie counting. Avo, the in-app AI coach, delivers prompts, tips and answers around the clock. The company is privately held and has 201–500 employees. It hires across Eastern Europe, the Caucasus, Central Asia, Turkey, Portugal, Cyprus and Indonesia.
Simple runs on AWS (Lambda, Kinesis, SQS, API Gateway), Go, Python, Kubernetes, Istio and Terraform. Its data layer uses Snowflake, Airflow, dbt and Looker, and Braze and Customer.io handle CRM messaging.
Yes. Marketing is Simple's largest hiring area, followed by data. Hiring is accelerating and focused on senior roles, with work spanning influencer campaigns, lifecycle journeys and video creatives localized for global markets.
Simple hires in Bulgaria, Serbia, Georgia, Kazakhstan, Poland, Portugal, Ukraine, Romania, Turkey, Indonesia and Cyprus. Its headquarters is in London.
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Simple Life App's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.