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SplitMetrics Tech Stack

Mobile app growth platform combining ASO, A/B testing, and paid search optimization

Technology, Information and Internet Wilmington, Delaware 51–200 employees Founded 2014 Privately Held

SplitMetrics operates a suite of tools for mobile app publishers—ASO, A/B testing, and Apple Search Ads management—built on Python, Kafka, PostgreSQL, and data engines (StarRocks, ClickHouse). Active projects reveal a company in mid-modernization: building AI agents, overhauling legacy services, and consolidating multiple AI initiatives into a cohesive strategy. The hiring mix is engineering-heavy (15 open roles) with significant product (14) and marketing (8) investment, and velocity is accelerating—a pattern consistent with platform consolidation and feature expansion.

Tech Stack 25 technologies

Core StackHubSpot Gong Python FastAPI Redis Celery Kafka PostgreSQL AWS Docker Kubernetes ClickHouse Figma Amplitude Google Ads Apple Search Ads Highspot StarRocks SQL Facebook Ads Manager TikTok Ads Unity Excel Google Sheets

What SplitMetrics Is Building

◆Challenges

Modernizing legacy services
Reducing technical debt
Reducing delivery delays
Optimizing ad performance
Next stage of growth
Complex b2b analytical workflows
Unifying product ecosystem
Consolidating ai initiatives
Increasing competitiveness
Pricing & packaging optimization

▲Active Projects

Scalable high-load backend solutions
Iris ai agent
End-to-end product experiences
Modernization of legacy services
Ai agents marketplace
Llm integration
Work on analytical dashboards
Pricing & packaging optimization
Ai product messaging
Ai consolidation strategy

Hiring Activity

Accelerating50 roles · 25 in 30d

Department

Engineering

15

Product

14

Marketing

8

Sales

7

Design

4

Seniority

Senior

22

Lead

12

Junior

4

Manager

3

Mid

3

VP

3

C-Level

1

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About SplitMetrics

SplitMetrics provides an integrated ecosystem for mobile app and game publishers to optimize app-store presence, run conversion experiments, and manage paid search campaigns. The platform is composed of three core products: SplitMetrics Acquire (Apple Search Ads management), SplitMetrics Optimize (A/B testing and ASO), and SplitMetrics Agency (managed services). Founded in 2014 and based in Wilmington, Delaware, the company employs 51–200 people and operates a distributed engineering footprint across Poland, Portugal, Spain, Serbia, and Ukraine. The company positions itself as an Apple Search Ads partner serving large app publishers globally.

HeadquartersWilmington, Delaware

Company Size51–200 employees

Founded2014

Hiring MarketsPoland, Portugal, Spain, Serbia, Ukraine

Frequently Asked Questions

What tech stack does SplitMetrics use?

Backend: Python, FastAPI, Kafka, PostgreSQL, Redis, Celery. Data: StarRocks, ClickHouse. Infrastructure: AWS, Docker, Kubernetes. Analytics and ads integrations: Amplitude, Facebook Ads Manager, TikTok Ads, Google Ads, Apple Search Ads.