Sol de Janeiro Tech Stack
Beauty brand scaling omnichannel retail with SAP and wholesale partnerships
Sol de Janeiro is a publicly traded beauty brand built on fragrance, body care, and hair care with distribution across premium retailers and direct-to-consumer channels. The tech stack reveals a retail operations business: MuleSoft + SAP S/4HANA + NetSuite for supply-chain orchestration, Shopify + Amazon for e-commerce, Circana + Domo for retail analytics, and heavy Adobe + design tools for brand execution. Active SAP migration and the concentration of hiring in marketing (13 roles) and sales (12) alongside wholesale account projects signal aggressive scaling of retailer partnerships and key accounts.
Tech Stack 30 technologies
What Sol de Janeiro Is Building
◆Challenges
- Driving retailer performance
- Maintaining top rankings
- Strengthening retailer partnerships
- Scaling key accounts organization
- Driving retail sales growth
- Identifying risks and opportunities
- Sap s/4hana migration
- Maintaining visual merchandising updates
- Increasing engagement
- Building brand love
▲Active Projects
- Support visual merchandising updates
- Seasonal new product launches (npd)
- 3 year brand commercial and budget plans
- Inventory analysis
- Wholesale account leadership
- Joint business planning with sephora
- Key accounts organization scaling
- Omnichannel commercial execution
- Retailer marketing exposure planning
- Sap s/4hana migration
Hiring Activity
Department
Seniority
Notable leadership hires: Social Media Director, Marketing Director, Art Director, Key Accounts Director, Head of Global Creative