SKINTIFIC Tech Stack
Direct-to-consumer skincare brand scaling across Asia with barrier-science formulations
SKINTIFIC is a Jakarta-based skincare brand founded in 2022 that has grown to 501–1,000 employees and now operates across Indonesia, the Philippines, and Canada. The hiring mix is heavily weighted toward marketing (20) and sales (14), with smaller product and data functions—a classic DTC expansion profile. Active projects center on demand planning, channel strategy, KOL partnerships, and new product launches, while pain points cluster around inventory management, geographic expansion (especially into the US), and channel ROI optimization. The tech stack is visual-first (Adobe suite, CapCut, TikTok, Instagram Ads) and commerce-focused (Shopee, SAP), reflecting a brand that sells primarily through social and marketplace channels.
Tech Stack 25 technologies
What SKINTIFIC Is Building
◆Challenges
- Reducing stockouts and excess inventory
- Expanding to us market
- Meeting revenue targets
- Expanding company footprint
- Expanding national footprint
- Optimizing channel strategies
- Improving roi of trade programs
- Identify gaps in product assortment
- Ensuring compliance with state regulations
- Underpenetrated region growth
▲Active Projects
- Product development project
- Video ad creation
- Support s&op meetings
- Manage new product introductions and phase-out planning
- Kol strategy development
- Launch of innovative skincare solutions
- End-to-end demand planning for all product categories
- Annual category growth roadmap
- Channel-specific category growth strategy
- Kol identification & outreach
