Smartly Tech Stack
AI-powered ad platform managing creative, media, and optimization across Facebook, Google, TikTok, and Snap
Smartly operates an end-to-end advertising platform that handles creative generation, media buying, and campaign optimization at scale—700+ brands, $5B in annual ad spend, and 800B+ impressions annually. The stack reflects dual engineering demands: PyTorch/TensorFlow for ML-driven creative and budget optimization, plus Kubernetes/Cassandra for high-throughput ad serving and reporting. Active hiring across support and engineering (nearly 50 roles combined) paired with projects around rendering platforms, AI workflows, and CTV go-to-market suggests aggressive scaling of both customer success and platform automation.
Tech Stack 104 technologies
What Smartly Is Building
◆Challenges
- Retention and growth
- Improving campaign performance
- Performance and scalability challenges
- Scaling creative production
- Improving feature adoption
- Getting rid of legacy systems
- Optimizing ad creative performance
- Optimizing ad creatives
- Platform adoption and retention
- Speed up time-to-value
▲Active Projects
- New platform integration
- Rendering platform development
- Ai-driven workflows
- Build a world-class customer success organization
- New customer onboarding
- Custom automation development for smartly platform
- Google apps script data processing solutions
- Client integration support for advertising platforms
- Budget scaling
- Ctv go-to-market strategy
Hiring Activity
Department
Seniority
Notable leadership hires: Head of IT, Technical Art Director, Regional Client Lead, Head of Sales