Smartly Tech Stack

AI-powered ad platform managing creative and media across social channels

Advertising Services Helsinki 501–1,000 employees Founded 2013 Privately Held

Smartly operates a full-stack advertising platform handling creative generation, media buying, and campaign optimization across Facebook, Google, Instagram, TikTok, Pinterest, Snap, and LinkedIn. The tech stack reflects a data + ML-heavy architecture: PyTorch, TensorFlow, MLflow, Kubeflow for model training; Kafka, Snowflake, dbt, Airflow for data pipelines; and React/TypeScript for platform UX. Hiring velocity is accelerating with heavy investment in engineering and sales—a pattern consistent with their stated focus on AI-driven workflows and expanding relationships with Fortune 500 customers.

Tech Stack 107 technologies

Core StackAWS Python C++ Java PyTorch TensorFlow MLflow Kubeflow Node.js TypeScript PostgreSQL Kafka React Redux Kubernetes Snowflake Grafana Webpack GitHub Actions Apache Airflow Fivetran dbt Tableau GCP Redash Meta TikTok Pinterest LinkedIn Google+72 more

What Smartly Is Building

◆Challenges

Retention and growth
Campaign performance
Optimizing ad creatives
High performance and scalability
Adoption and retention
Accelerating ai adoption
Ensuring privacy compliance
Scaling brand in ai era
Scaling operations of an ambitious growth company
Expanding relationships with largest global customers

▲Active Projects

Customer onboarding and training
Go-to-market strategy for latam
Dashboards and reporting tools
Build a world-class customer success organization
Ai-driven workflows
New platform integration
Enhance customer success initiatives
Quarterly forecasting and budget planning
Mlops + data platform
Optimize existing processes within the company

Hiring Activity

Accelerating110 roles · 50 in 30d

Department

Engineering

Sales

Support

Marketing

Product

Design

Customer-Success

Seniority

Senior

Manager

Mid

Lead

Junior

Director

Staff

Notable leadership hires: Paid Media Lead, Technical Art Director, Head of IT, Regional Client Lead, Client Lead

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About Smartly

Smartly is a Helsinki-based advertising technology company serving 700+ brands globally. The platform automates media planning, creative production, and campaign optimization, managing over $5B in annual ad spend and generating more than 300 billion ad creatives yearly. The product surfaces insights across creative performance and media efficiency, allowing brands to test, learn, and scale campaigns across the largest social and search platforms. The company operates at scale with 501–1,000 employees across engineering, sales, support, and customer success, with hiring active across 13 countries including the US, Germany, Canada, India, Australia, and Southeast Asia.

HeadquartersHelsinki

Company Size501–1,000 employees

Founded2013

Hiring MarketsFinland, Germany, Canada, Philippines, United States, Spain, Mexico, United Kingdom

Frequently Asked Questions

What is Smartly's core technology stack?

Smartly uses PyTorch and TensorFlow for ML model development, Kafka for event streaming, Snowflake for data warehousing, and dbt for transformation. Platform infrastructure runs on AWS and GCP with Kubernetes orchestration. Frontend is React and TypeScript.

Where is Smartly headquartered and hiring?

Smartly is headquartered in Helsinki, Finland, founded in 2013. The company is actively hiring across 13 countries: Finland, Germany, Canada, Philippines, United States, Spain, Mexico, United Kingdom, Netherlands, Australia, Singapore, India, and UAE.