Company profile

Smartly Tech Stack

AI-powered ad platform unifying creative production and media buying

Advertising Services Helsinki 501–1,000 employees Founded 2013 Privately Held

Smartly runs a creative-and-media advertising platform built on Node.js, TypeScript, React and PostgreSQL across AWS and GCP, with Kafka and RabbitMQ for messaging. Its ML layer (PyTorch, TensorFlow, MLflow, Kubeflow) and a migration away from Ruby on Rails point to a modernizing core. Hiring is accelerating, senior-weighted and engineering-led, with notable support depth and projects centered on AI agents, predictive budget allocation and Bayesian revenue modeling.

Tech Stack 120 technologies

Core StackJavaScript Google Ads Node.js TypeScript PostgreSQL RabbitMQ React AWS Python C++ Java PyTorch TensorFlow MLflow Kubeflow Kubernetes Redis Kafka Adobe Creative Cloud Figma After Effects Adobe Photoshop Adobe Illustrator Salesforce Google Apps Script DV360 Google Analytics 360 GCP Smartly.io Koa+87 more

ReplacingRuby on Rails

What Smartly Is BuildingChallenges and projects from their job posts

◆Challenges

Scaling platform and operations globally
Scaling creative production and optimizing ad creatives
Improving campaign performance for advertisers
Driving customer retention, growth and user adoption
Ensuring privacy compliance

▲Active Projects

AI agent platform integration and AI-driven workflows
AI-based solutions for media workflows
Integration services for advertising platforms
Predictive budget allocation
Bayesian revenue estimation with Stan
Google Apps Script solutions for data processing

Hiring Activity

Accelerating75 roles · 25 in 30d

Department

Engineering

Support

Sales

Data

Marketing

Design

Ops

Seniority

Senior

Mid

Intern

Manager

Junior

Director

Lead

Principal

Notable leadership hires: Art Director, Creative Director

Companies like Smartly

600+ Advertising Services companies running JavaScript and Google Ads

See the full list

About Smartly

Smartly is a Helsinki-headquartered advertising technology company founded in 2013 and privately held, with 501–1,000 employees. It provides a platform that combines ad creative production, media buying and performance intelligence for large brands and advertisers. The product connects to major social and search ad channels including Facebook, Google, Instagram, Pinterest, Snap and TikTok, alongside Google Ads and DV360. Teams span engineering, customer support, sales, data, marketing and design, with hiring across Finland, the United States, the United Kingdom, Germany, Canada, Mexico, India, Singapore, the Philippines and the UAE.

HeadquartersHelsinki

Company Size501–1,000 employees

Founded2013

Hiring MarketsPhilippines, Finland, Mexico, Canada, India, United States, United Arab Emirates, Singapore

Frequently Asked Questions

What tech stack does Smartly use?

Smartly uses Node.js, TypeScript, React, Koa, PostgreSQL, Redis, Kafka and RabbitMQ on AWS and GCP with Kubernetes, plus PyTorch, TensorFlow, MLflow and Kubeflow for ML. It is moving away from Ruby on Rails.

Is Smartly hiring engineers?

Yes. Engineering is Smartly's largest hiring area, followed by support and sales, with hiring accelerating and skewed toward senior roles. Creative leadership roles such as Art Director and Creative Director are also open.

What countries does Smartly hire in?

Smartly hires in Finland, the United States, the United Kingdom, Germany, Canada, Mexico, India, Singapore, the Philippines and the United Arab Emirates, with headquarters in Helsinki.

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How this profile is built

Smartly's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.