Siteimprove Tech Stack

AI-powered content intelligence for accessibility, SEO, and compliance

Software Development Bloomington, Minnesota 201–500 employees Founded 2003 Privately Held

Siteimprove.ai combines accessibility, analytics, SEO, and content strategy into a unified platform. The tech stack reveals a Microsoft-centric enterprise playbook (Azure, Power Platform, .NET, Dataverse) with GitHub Copilot and React for development, while adopting Power Platform signals a shift toward low-code automation for internal and customer-facing workflows. Sales-led hiring velocity (7 open roles) paired with pain points around ROI realization and customer retention suggests a focus on closing deals and proving value to existing accounts in a compliance-heavy market.

Tech Stack 37 technologies

Core StackSalesforce HubSpot Power BI Canva Pardot GitHub Copilot Power Platform Active Directory Zscaler NetSuite Intune Power Apps Power Automate AWS .NET TypeScript React Crossbeam ON24 LinkedIn Google Word PowerPoint Microsoft 365 Azure Azure Virtual Desktop SQL Jamf Dataverse Canvas+5 more

AdoptingPower Platform

What Siteimprove Is Building

◆Challenges

Reducing legal risk
Reactive compliance to proactive governance
Content compliance
Accelerating growth in benelux region
Customers not realizing roi
Transitioning from traditional seo to aeo
Retaining customers
Expanding subscriptions
Improving customer health
Meeting accessibility legislation

▲Active Projects

Accessibility pillar
Regional and multi-market events
Roi & financial modeling
Strategic storytelling
Value assessment
Zero trust architecture implementation
Demand generation and funnel ownership
Campaign localization and optimization
Centre of excellence for microsoft power platform and ai
Paid media leadership

Hiring Activity

Accelerating30 roles · 15 in 30d

Department

Sales

Marketing

Product

Engineering

Security

Support

Data

Design

Seniority

Senior

Principal

Mid

Junior

Manager

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About Siteimprove

Siteimprove, founded in 2003 and based in Bloomington, Minnesota, operates a SaaS platform for enterprise digital governance. The product serves marketing, compliance, and content teams who need to manage web accessibility, SEO, analytics, and content quality at scale — often under regulatory pressure. The company operates across the U.S., U.K., Denmark, and the Netherlands, with active initiatives in regional expansion (Benelux) and multi-market event strategy. Current priorities include proactive compliance governance, transitioning customers from traditional SEO to AI-enhanced optimization (AEO), and improving customer health and subscription retention.

HeadquartersBloomington, Minnesota

Company Size201–500 employees

Founded2003

Hiring MarketsUnited States, United Kingdom, Denmark, Netherlands

Frequently Asked Questions

What tech stack does Siteimprove use?

Azure, .NET, TypeScript, React, Salesforce, HubSpot, Power Platform (adopting), GitHub Copilot, SQL, AWS. Strong Microsoft enterprise foundation with modern front-end tooling.

Where is Siteimprove headquartered?

Bloomington, Minnesota. The company also hires in the U.K., Denmark, and Netherlands, with active growth initiatives in the Benelux region.