Pickleball equipment manufacturer scaling direct-to-consumer and international supply chains
Selkirk Sport manufactures paddles, balls, apparel, and accessories for the pickleball market, operating from Coeur d'Alene with 51–200 employees. The tech stack reveals a supply-chain-first company: Palantir for data modeling and forecasting, Sage Intacct for financial consolidation, and Shopify for e-commerce—now actively adopting both Sage Intacct and Shopify to scale. Pain points cluster around inventory accuracy, landed-cost tracking, and Asia expansion, while active projects span factory-direct-to-Amazon logistics, demand-forecasting integration, and data governance—signaling aggressive growth into international markets paired with operational maturity efforts.
Selkirk Sport manufactures pickleball paddles, balls, apparel, nets, bags, and related gear. Founded in 2014 by brothers Mike and Rob Barnes with their father Jim, the company has grown from 10 to more than 100 employees. The product line includes made-in-the-USA paddles and a professional athlete roster. Distribution channels include e-commerce (Shopify), a media property (Selkirk TV), and a player community site (PlayPickleball.com). Operations span multiple factories and international hiring footprints (Malaysia, Estonia, Vietnam, United States), with a current focus on scaling Asia-region supply chains and optimizing container logistics.
Palantir (data/analytics), Sage Intacct (financial), Shopify (e-commerce), Python/SQL/Apache Spark (data pipelines), React (frontend), Adobe Creative Cloud (design), Meta/TikTok/YouTube (marketing). Currently adopting Sage Intacct and Shopify at scale.
Coeur d'Alene, Idaho. The company name derives from the Selkirk Mountains visible from the office location.
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