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Selkirk Sport - We Are Pickleball Tech Stack

Pickleball paddle manufacturer scaling production and global reach

Sporting Goods Manufacturing Coeur d'Alene 51–200 employees Founded 2014 Privately Held
selkirk.com LinkedIn

Selkirk Sport manufactures pickleball equipment (paddles, balls, apparel, nets) and runs a direct-to-consumer platform via Shopify and PlayPickleball.com. The tech stack reveals a manufacturing-operations-first business—Palantir, SAP IBP, Oracle Demantra, and Blue Yonder sit alongside creative tools (Adobe, Figma, After Effects)—with active adoption of Sage Intacct and Shopify suggesting a shift toward tighter financial controls and e-commerce scaling. The hiring surge (21 roles in 30 days) is concentrated in design (7) and marketing (6), paired with projects in influencer seeding, tournaments, and regional launches, indicating a pivot from pure product manufacturing toward brand-led community and content growth.

Tech Stack 56 technologies

Core StackTypeScript Python Apache Spark Pandas React Adobe Creative Cloud Figma Canva After Effects Adobe Premiere Pro Shopify Node.js AWS OpenAI Anthropic Supabase Palantir Hotjar Microsoft Clarity Final Cut Pro DaVinci Resolve Google Drive Dropbox SAP IBP Oracle Demantra Blue Yonder Pluto TV GCP Azure Liquid+26 more
AdoptingShopify Sage Intacct

What Selkirk Sport - We Are Pickleball Is Building

◆Challenges

  • Improving workflow efficiency
  • Streamlining marketing workflows
  • Reducing operational bottlenecks
  • Identifying recurring defects
  • Expanding international presence
  • Slow data refresh
  • Enhancing discoverability
  • Seamless shopping experience
  • Lower production price points
  • Global product compliance

▲Active Projects

  • Internal business process tooling
  • Modern marketing engine
  • Influencer gifting and seeding programs
  • Tournaments
  • Pci instructor certification courses
  • Pilot builds
  • Mass production
  • Malaysia digital and print campaigns
  • Product launch visual assets
  • Regional launch & promotion execution

Hiring Activity

Accelerating35 roles · 20 in 30d

Department

Design
7
Marketing
6
Product
5
Engineering
4
Manufacturing
3
Sales
2
Support
2
Data
1

Seniority

Mid
14
Senior
9
Junior
7
Manager
1
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About Selkirk Sport - We Are Pickleball

Founded in 2014 by the Barnes family, Selkirk Sport has grown from 10 employees to over 100, operating as a vertically integrated pickleball equipment manufacturer. The company designs and manufactures paddles (15+ models, made in the USA), balls, apparel, and accessories, distributed through retail partnerships and the owned-and-operated PlayPickleball.com platform. A roster of 100+ professional athletes provides both product feedback and endorsement leverage. Operations span manufacturing facilities and regional teams across the United States, Malaysia, Mexico, Costa Rica, China, Estonia, and Argentina, reflecting both production footprint and geographic market expansion.

HeadquartersCoeur d'Alene
Company Size51–200 employees
Founded2014
Hiring MarketsMalaysia, Estonia, United States, China, Costa Rica, Mexico, Argentina

Frequently Asked Questions

What tech stack does Selkirk Sport use?

Core stack: Palantir, Python, TypeScript, Apache Spark, Pandas, React, Node.js, AWS, GCP. Operational tools: SAP IBP, Oracle Demantra, Blue Yonder, Sage Intacct. Creative/content: Adobe Creative Cloud, Figma, After Effects, DaVinci Resolve. E-commerce: Shopify. Analytics: Hotjar, Microsoft Clarity.

Where is Selkirk Sport headquartered?

Coeur d'Alene, Idaho. The company is named after the nearby Selkirk Mountains. Manufacturing and operational footprint extends to Malaysia, Mexico, China, Costa Rica, and Argentina.

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How this profile is built

Selkirk Sport - We Are Pickleball's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.