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Selkirk Sport - We Are Pickleball Tech Stack

Pickleball equipment manufacturer scaling direct-to-consumer and international supply chains

Sporting Goods Manufacturing Coeur d'Alene 51–200 employees Founded 2014 Privately Held

Selkirk Sport manufactures paddles, balls, apparel, and accessories for the pickleball market, operating from Coeur d'Alene with 51–200 employees. The tech stack reveals a supply-chain-first company: Palantir for data modeling and forecasting, Sage Intacct for financial consolidation, and Shopify for e-commerce—now actively adopting both Sage Intacct and Shopify to scale. Pain points cluster around inventory accuracy, landed-cost tracking, and Asia expansion, while active projects span factory-direct-to-Amazon logistics, demand-forecasting integration, and data governance—signaling aggressive growth into international markets paired with operational maturity efforts.

Tech Stack 48 technologies

Core StackShopify TypeScript Python Apache Spark Pandas React Zendesk Meta Ads Adobe Premiere Pro Canva Adobe Creative Cloud Figma Google Sheets Excel Palantir SQL Google Workspace Microsoft Office Sage Intacct Shopee Shopee Ads Brightpearl Instagram Meta TikTok YouTube LinkedIn TikTok Ads CapCut Photoshop+18 more
AdoptingShopify Sage Intacct

What Selkirk Sport - We Are Pickleball Is Building

Challenges

  • Expanding international presence
  • Support growth in asia
  • High-volume data entry
  • Refining inventory assumptions
  • Optimizing container consolidation
  • Ensuring landed cost accuracy
  • Vendor and customer account discrepancies
  • Expanding global supply chain operations
  • Managing raw material inventory lead times
  • Ensuring quality control across factories

Active Projects

  • New product introduction
  • Dsar automation
  • Integrating new products into demand forecasting system
  • Data anonymization & pseudonymization
  • Palantir database and application development
  • Palantir integration optimization
  • Internal business process tooling
  • Factory-direct-to-amazon shipments
  • Duty drawback programs
  • Custom paddle program

Hiring Activity

Accelerating35 roles · 20 in 30d

Department

Design
5
Finance
5
Engineering
4
Marketing
4
Sales
4
Ops
3
Product
3
Logistics
2

Seniority

Senior
15
Mid
9
Manager
6
Director
1
Junior
1
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About Selkirk Sport - We Are Pickleball

Selkirk Sport manufactures pickleball paddles, balls, apparel, nets, bags, and related gear. Founded in 2014 by brothers Mike and Rob Barnes with their father Jim, the company has grown from 10 to more than 100 employees. The product line includes made-in-the-USA paddles and a professional athlete roster. Distribution channels include e-commerce (Shopify), a media property (Selkirk TV), and a player community site (PlayPickleball.com). Operations span multiple factories and international hiring footprints (Malaysia, Estonia, Vietnam, United States), with a current focus on scaling Asia-region supply chains and optimizing container logistics.

HeadquartersCoeur d'Alene
Company Size51–200 employees
Founded2014
Hiring MarketsMalaysia, Estonia, United States, Vietnam

Frequently Asked Questions

What tech stack does Selkirk Sport use?

Palantir (data/analytics), Sage Intacct (financial), Shopify (e-commerce), Python/SQL/Apache Spark (data pipelines), React (frontend), Adobe Creative Cloud (design), Meta/TikTok/YouTube (marketing). Currently adopting Sage Intacct and Shopify at scale.

Where is Selkirk Sport headquartered?

Coeur d'Alene, Idaho. The company name derives from the Selkirk Mountains visible from the office location.

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