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Decathlon Tech Stack

Global sporting goods retailer operating 1,800+ stores across 70+ countries

Sporting Goods Manufacturing Villeneuve-d'Ascq, LILLE 10,001+ employees Public Company
decathlon-united.media LinkedIn

Decathlon is a 100,000+ person sporting goods manufacturer and retailer operating stores and e-commerce channels across 70+ countries and 80+ sports categories. The tech stack reflects a retail-operations backbone (Salesforce, SAP, Jira) layered with modern data and analytics (Databricks, BigQuery, dbt, Apache Spark, Airflow) — a pattern typical of large retailers in the midst of digital transformation. Hiring velocity is accelerating with 309 open roles (90 in the last 30 days), concentrated heavily in sales and operations, suggesting aggressive expansion and omnichannel optimization efforts.

Tech Stack 85 technologies

Core StackJira Salesforce Google Ads Meta Ads Google Analytics Amplitude AppsFlyer SAP dbt Python Apache Spark Databricks BigQuery AWS Apache Airflow Flask FastAPI Tableau Power BI Firebase Xray Exotel Medallia Google Ads Editor Google Tag Manager Shopee GCP Google Shopping Google Search CorelDRAW+50 more

What Decathlon Is Building

◆Challenges

  • Stock availability
  • Product availability
  • Maintaining inventory for omnichannel availability
  • Meeting economic ratios
  • Smooth checkout experience
  • New store opening
  • Process efficiency
  • Building team culture
  • Ensuring profitability and operational efficiency
  • Esg compliance

▲Active Projects

  • Launch commercial campaigns
  • Building team culture
  • Performance improvement in people, planet, business
  • Layout and merchandising optimization
  • Merchandising layout management
  • 4 r strategy integration
  • Local center project
  • New store opening
  • Local store project
  • Adjust layouts for seasonal changes

Hiring Activity

Accelerating310 roles · 90 in 30d

Department

Sales
211
Ops
48
Other
13
Marketing
6
Support
6
Logistics
5
Finance
3
Operations
3

Seniority

Junior
212
Mid
32
Manager
31
Intern
12
Senior
6
Lead
5

Notable leadership hires: E-Commerce team lead

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About Decathlon

Decathlon designs, manufactures, and distributes sporting goods through a global footprint of 1,800+ physical stores and digital channels. The company operates across 70+ countries and supports 80+ sports, from footwear and apparel to category-specific equipment. With over 100,000 employees across the enterprise, Decathlon manages vertically integrated operations spanning product design, manufacturing, logistics, and retail. The core business challenge centers on omnichannel inventory coordination — maintaining stock availability and product selection across stores and online channels while managing store operations, seasonal merchandising, and profitability metrics. The company is publicly listed and headquartered in Lille, France.

HeadquartersVilleneuve-d'Ascq, LILLE
Company Size10,001+ employees
Hiring MarketsJapan, France, Mexico, United Kingdom, India, Italy, Portugal, Spain

Frequently Asked Questions

What tech stack does Decathlon use?

Decathlon's stack spans operational systems (Salesforce, SAP, Jira), data platforms (Databricks, BigQuery, Apache Spark, Airflow, dbt), analytics (Tableau, Power BI, Amplitude, Medallia), e-commerce infrastructure (Shopee, Firebase), and marketing tools (Google Ads, Meta Ads, Google Analytics, AppsFlyer).

Where is Decathlon headquartered?

Decathlon is headquartered in Villeneuve-d'Ascq, Lille, France. The company is publicly listed and operates across 70+ countries with 1,800+ stores globally.

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How this profile is built

Decathlon's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.