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Decathlon Tech Stack
Global sporting goods retailer operating 1,800+ stores across 70+ countries
Decathlon is a vertically integrated sporting goods manufacturer and retailer with 100,000+ employees and presence in over 70 countries. The hiring mix is overwhelmingly sales and operations (87% combined), with engineering at 1.2% of open roles — signaling a mature, store-driven business model where technology is operational infrastructure rather than a product lever. Active pain points cluster around inventory management and omnichannel coordination, reflected in projects centered on store operations, merchandising, and sustainability compliance.
Tech Stack 99 technologies
Core StackGoogle Analytics Firebase Amplitude Optimizely Jira Confluence Airtable Miro Figma Tableau Python Google Ads Meta Ads AppsFlyer SAP Power BI CorelDRAW Excel VWO Salesforce Marketing Cloud Google Sheets Google Docs Visio SQL TikTok Ads Google Tag Manager Shopee Meta Microsoft Office Google My Business+64 more
What Decathlon Is Building
◆Challenges
- Kpi optimization
- Optimizing repair processes
- Stock availability
- Inventory management
- Sales performance
- Product availability
- Increase revenue and profitability
- Process efficiency
- Reduce emission and wastage
- Inventory for omnichannel availability
▲Active Projects
- Local center project
- New store opening
- 4 r strategy integration
- Visual merchandising
- Develop local sports project
- Layout and merchandising management
- Sustainability solutions initiative
- Local omnichannel performance development
- Event planning
- 4 r sustainability strategy
Hiring Activity
Steady1,600 roles · 650 in 30d
Department
Seniority
Notable leadership hires: Sales Department Head, Store Director, Head of Department
Company intelligence
