RouteThis Tech Stack

WiFi support and installation software for ISPs and smart home brands

Software Development Kitchener, Ontario 51–200 employees Founded 2013 Privately Held

RouteThis builds remote support and CPE-agnostic installation software for Internet Service Providers and smart home brands managing WiFi at scale. The tech stack reveals a data-driven analytics and automation focus: Snowflake, dbt, and Kinesis for customer metrics; Node.js, TypeScript, and React for the platform; OpenAI and ElevenLabs for autonomous support agents. Active projects center on revenue expansion (ROI studies, revenue forecasting, account-based outreach) and churn mitigation (customer health programs, renewal strategy), suggesting the company is moving beyond installation tooling toward retention and upsell.

Tech Stack 24 technologies

Core StackSalesforce NetSuite Snowflake Node.js TypeScript Python AWS AWS Lambda Terraform dbt MongoDB DynamoDB AWS RDS Kubernetes OpenAI React RAG LinkedIn Sales Navigator AWS EKS Kinesis Kinesis Data Firehose ElevenLabs Android iOS

What RouteThis Is Building

◆Challenges

Reducing support costs
Low renewal rates
Connectivity and wifi problems
Customer support inefficiencies
Complex customer challenges
Scaling enterprise pipeline

▲Active Projects

Rava partner strategy
Roi studies leveraging customer data
Customer health and renewal program execution
Building autonomous agents into our solutions
Revenue forecasting methodology development
Saas kpi metric report card creation
Investor and board reporting preparation
Pipeline generation playbook
Account-based outreach strategy
Multi-touch outreach cadence

Hiring Activity

Accelerating7 roles · 4 in 30d

Department

Sales

Product

Finance

Support

Seniority

Senior

Lead

Manager

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About RouteThis

RouteThis sells WiFi management and support software to ISPs and smart home device makers. The platform automates remote diagnostics, installation support, and field technician coordination to reduce truck rolls and lower support costs. Founded in 2013, the company operates from Kitchener, Ontario and has served over 190 customers across North America. Current hiring is concentrated in sales and product roles, with leadership gaps in finance and support indicating scaling pressure in revenue operations and customer support efficiency.

HeadquartersKitchener, Ontario

Company Size51–200 employees

Founded2013

Hiring MarketsCanada, United States

Frequently Asked Questions

What tech stack does RouteThis use?

RouteThis runs on AWS (EKS, Lambda, RDS, Kinesis), Kubernetes, and Terraform for infrastructure. The data layer uses Snowflake, MongoDB, and DynamoDB with dbt for transformations. Frontend: React, Android, iOS. Backend: Node.js, TypeScript, Python. Automation: OpenAI, ElevenLabs.

What are RouteThis's main challenges?

Internal data flags low renewal rates and customer support inefficiencies as top pain points. The company is also tackling scaling enterprise pipeline generation and reducing support costs—driving current investment in autonomous agents and customer health programs.

How this profile is built

RouteThis's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.