Roofr builds a vertical SaaS platform purpose-built for roofing contractors, bundling measurement reports, digital proposals, invoicing, and payments in a single application. The hiring distribution reveals a sales-first go-to-market: 29 active sales roles against 7 engineering roles, with heavy investment in partner enablement and community programs — suggesting revenue growth through a channel and reseller motion rather than direct-only expansion.
Notable leadership hires: Director of Sales
Roofr is a B2B SaaS platform designed to consolidate the operational tools roofing contractors rely on daily. The product spans measurement and estimation, proposal generation, invoicing, and payment collection — eliminating the need for contractors to switch between multiple tools. Founded in 2015 and based in San Francisco, Roofr operates at 51–200 employees and serves the roofing and home services industry across North America, with hiring active in the United States, Mexico, Colombia, Brazil, and Argentina.
Frontend: React, Redux, JavaScript, SCSS. Backend: PHP (Laravel), PostgreSQL. Analytics: dbt, Snowflake, Tableau, Looker, Metabase, Amplitude. Integrations: HubSpot, Aircall, Intercom, QuickBooks, NetSuite, Segment.
San Francisco, California. The company was founded in 2015 and is privately held.
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