Rockbot Tech Stack

Unified platform for in-location media and customer experience

Software Development Oakland, California 51–200 employees Founded 2009 Privately Held

Rockbot delivers music, TV, digital signage, and advertising through a single platform for physical retail and hospitality locations. The tech stack (Go, Vue, React, GCP, AWS) supports a product-heavy roadmap focused on display innovation and billing-at-scale, while recent adopts of Gong and ZoomInfo signal a shift toward sales instrumentation—suggesting the company is moving beyond pure product-led growth toward structured revenue operations. Active pain points around billing, collections, and platform scaling indicate a maturing business consolidating multiple media workflows into one system.

Tech Stack 16 technologies

Core StackGo Vue React React Native AWS NetSuite Zendesk Looker Tableau GCP Avalara Google Workspace Excel Paylocity

AdoptingGong ZoomInfo

What Rockbot Is Building

◆Challenges

Performance bottlenecks in our platform
Scaling our platform
Digital transformation of brick-and-mortar businesses
High volume billing
Improve collections process
Reduce time to collect
Improving fill rates
Optimizing pricing strategy
Reducing operational bottlenecks
Reduce ramp time

▲Active Projects

Innovation roadmap for display products
Product integration of content and data sources
Signage and display platform releases
Customer billing solution design
Ad serving logic evaluation
Compliance file audit
Enablement and training function
Structured onboarding experiences
End-to-end enablement programs
Scalable performance management framework

Hiring Activity

Accelerating7 roles · 4 in 30d

Department

Engineering

Finance

Marketing

Ops

Product

Sales

Seniority

Senior

Director

Manager

Notable leadership hires: People Director

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About Rockbot

Founded in 2009, Rockbot is a media orchestration platform serving nearly 50,000 businesses across North America, from franchises and large enterprises to independent SMBs. The platform unifies music licensing, streaming TV, digital signage, and advertising delivery for in-location customer experiences in retail, restaurants, and hospitality venues. The company operates from Oakland, California, and is backed by Google. Current product work centers on display innovation, content-data integration, billing infrastructure, and ad-serving logic—areas that reflect the complexity of managing multiple media streams and monetization vectors across thousands of locations.

HeadquartersOakland, California

Company Size51–200 employees

Founded2009

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Rockbot use?

Rockbot's primary stack includes Go, Vue, React, and React Native for client interfaces; GCP and AWS for cloud infrastructure; and tools like Looker and Tableau for analytics. They also use NetSuite for financial systems, Zendesk for support, and Google Workspace for collaboration.

What is Rockbot working on?

Active projects include innovation roadmap work for display products, integration of content and data sources, signage and display platform releases, customer billing solution design, ad serving logic evaluation, and structured onboarding and enablement programs.