Right Side Up Tech Stack
Talent platform connecting marketing teams with specialized consultants and agency resources
Right Side Up operates a talent marketplace for marketing services, deploying consultants, custom teams, and full-time hires across paid media, growth strategy, and analytics. The tech stack reveals a services-first business: instead of building proprietary SaaS, they've standardized on marketing analytics (GA4, Mixpanel, Amplitude), attribution (AppsFlyer), and campaign management (Klaviyo, Customer.io, Braze, HubSpot) — the exact tools their consultant pool uses daily. Hiring is exclusively marketing-focused (13 recent roles, all senior or mid-level), indicating a platform optimizing for practitioner quality rather than engineering or infrastructure scaling.
Tech Stack 45 technologies
What Right Side Up Is Building
◆Challenges
- Optimizing performance
- Resource gaps on client teams
- Standardizing buying workflows
- Scalable media buying infrastructure
- Aligning buying with app acquisition
- Scaling paid acquisition channels
- Identifying new growth opportunities
- Low engagement
- Low retention
- Low revenue
▲Active Projects
- Building paid media programs from the ground up
- Developing growth strategies across acquisition and retention
- Building analytics frameworks
- Building demand generation programs
- Developing attribution models
- Full-funnel growth marketing strategy development
- Marketing program execution
- Programmatic buying strategy and execution
- Implementing tracking systems
- Inventory strategy and pmp setup
