Right Side Up Tech Stack

Fractional marketing talent platform for growth-stage B2B teams

Marketing Services Austin, TX 51–200 employees Founded 2016 Privately Held

Right Side Up deploys marketing talent (individual consultants, custom teams, full-time hires) to B2B companies chasing growth targets. The stack reveals a performance-marketing-first operation: HubSpot, AppsFlyer, Branch, ChatGPT, Claude—tools built for demand generation and attribution rather than brand work. Active hiring is almost entirely in marketing roles (7 of 9 open positions), with seniority concentrated at senior level, signaling a consulting-led model where senior practitioners deliver client work.

Tech Stack 10 technologies

Core StackHubSpot Canva AppsFlyer ChatGPT Gemini Perplexity Claude YouTube Branch Webflow

What Right Side Up Is Building

◆Challenges

High-volume event execution
Short-term headcount gap
Lack of in-house podcast advertising expertise
Improving brand discoverability in ai search
Optimizing visibility across generative ai platforms
Ensuring structured data quality for generative engines
Balancing brand excellence with performance
Managing complex cross-functional workflows
Ensuring high-quality delivery
Leadership bandwidth for strategy

▲Active Projects

Podcast media campaigns
Q1 2026 event calendar execution
Event infrastructure build
High-impact web ecosystem
Brand-aligned digital experiences
Uac campaigns
Build new landing pages for services and campaigns
Design and manage monthly value-add program
Build toolkits and hubspot sequences for client engagement

Hiring Activity

Decelerating9 roles · 2 in 30d

Department

Marketing

Partnerships

Seniority

Senior

Mid

Manager

Notable leadership hires: Client Lead

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About Right Side Up

Right Side Up is a talent platform placing fractional marketing consultants and building custom agency teams for mid-market B2B companies. Founded in 2016 and based in Austin, Texas, the company runs three service lines: individual consultant placements, project-based agency teams, and permanent FTE recruiting. Their specialties span the full growth funnel: performance marketing (paid social, search, affiliate), SEO, CRO, lifecycle marketing, and product marketing. Current execution focuses on event marketing infrastructure, podcast media campaigns, landing page builds, and HubSpot-based client engagement sequences.

HeadquartersAustin, TX

Company Size51–200 employees

Founded2016

Hiring MarketsUnited States

Frequently Asked Questions

What is Right Side Up's business model?

Right Side Up deploys marketing talent in three ways: individual consultant placements, custom multi-person agency teams, and permanent hiring services. The platform connects ambitious growth-stage companies with vetted A+ marketers.

What marketing specialties does Right Side Up offer?

Right Side Up covers marketing strategy, growth strategy, performance marketing, paid social, paid search, affiliate marketing, SEO, CRO, lifecycle marketing, and product marketing—spanning demand generation, conversion optimization, and customer retention.

What tech does Right Side Up use?

The platform uses HubSpot for CRM and automation, AppsFlyer and Branch for mobile attribution, ChatGPT and Claude for content, Webflow for web properties, and Canva for design—a stack optimized for performance marketing and client engagement workflows.