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Ridge Tech Stack

Direct-to-consumer minimalist accessories brand selling through Shopify and Amazon

Retail Luxury Goods and Jewelry Santa Monica, California 51–200 employees Founded 2013 Privately Held

Ridge is a DTC accessories retailer running on Shopify and AWS, with a heavily marketing-focused hiring velocity concentrated in the US and Europe. The project queue is entirely Amazon-driven—Prime Day analysis, sponsored products campaigns, international store translation, and ROAS optimization—revealing a business model that has shifted from pure e-commerce into Amazon first-party selling, where paid-media performance and compliance management now dominate the operational roadmap.

Tech Stack 18 technologies

Core StackShopify AWS Adobe Illustrator Figma Adobe Creative Cloud Adobe Photoshop Adobe InDesign TikTok Instagram YouTube Twitter TikTok Shop Google Sheets Excel Photoshop InDesign Amazon Advertising Amazon Seller Central

What Ridge Is Building

◆Challenges

Optimizing ad spend across multiple brands
International store content translation
Ensuring compliance with amazon policies
Meeting roas and acos benchmarks
Optimizing ad spend for roas
Maximizing roas
Product page inaccuracies
Achieving target acos/tacos benchmarks
Driving profitable growth through paid media
Real-time performance adjustments

▲Active Projects

Post-event analysis for prime day
Sponsored products, sponsored brands, sponsored display campaigns across ridge and sub-brands
Ai translation implementation for international store
Plp development for marketing campaigns
Full-funnel advertising strategies aligned with business goals
Regular reporting cadences for amazon gm and cross-functional stakeholders
Full-funnel advertising strategy development
E-commerce roadmap execution
Build plps for marketing campaigns
Prime day campaign analysis

Hiring Activity

Accelerating140 roles · 120 in 30d

Department

Marketing

93

Ops

14

Design

12

Product

2

Sales

2

Seniority

Mid

61

Senior

45

Junior

15

Director

2

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About Ridge

Ridge designs and sells minimalist wallets, backpacks, and daily-carry products through a DTC model. The company operates storefronts on Shopify and Amazon, with Amazon emerging as a primary growth channel based on active project focus. The organization is headquartered in Santa Monica and spans 51–200 employees, with accelerating hiring concentrated in marketing (93 roles), operations, and design across US and international locations including Europe and South America.

HeadquartersSanta Monica, California

Company Size51–200 employees

Founded2013

Hiring MarketsPoland, Croatia, Bosnia and Herzegovina, United States, France, Suriname, Uruguay, Chile

Frequently Asked Questions

What tech stack does Ridge use for e-commerce?

Ridge runs Shopify for its main storefront, AWS for infrastructure, and Amazon Seller Central for marketplace selling. Design and content production run on Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and Figma.

What is Ridge working on right now?

Ridge is focused on Amazon marketplace optimization: Prime Day campaign analysis, sponsored product and brand campaigns, ROAS/ACOS benchmarking, international store translation, and paid-media strategy alignment across its product lines.