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GIVA Tech Stack

Direct-to-consumer jewelry brand scaling silver, gold, and lab-grown diamond retail

Retail Luxury Goods and Jewelry Bangalore, Karnataka 1,001–5,000 employees Founded 2019 Privately Held

GIVA is a DTC jewelry retailer founded in 2019, now operating at 1,000–5,000 scale with active supply-chain and fulfillment challenges. The tech stack reveals a media-heavy operation (Adobe/Final Cut Pro dominance) paired with polyglot databases (MySQL, PostgreSQL, MongoDB, Cassandra, Redis) and event-streaming infrastructure (Kafka, RabbitMQ), suggesting a company managing complex inventory, omnichannel logistics, and customer acquisition at scale. Hiring acceleration across marketing, product, and design—but only 2 engineering roles open—indicates growth is outpacing backend capacity, a common friction point for DTC retailers managing procurement risk and marketplace inventory sync.

Tech Stack 41 technologies

Core StackAdobe Premiere Pro Jira Confluence Angular Node.js MySQL PostgreSQL MongoDB Cassandra Redis RabbitMQ Kafka JavaScript TypeScript Meta Ads Google Ads Google Analytics Figma Adobe Creative Cloud Sketch AutoCAD AppsFlyer Final Cut Pro DaVinci Resolve Memcached Git YouTube Facebook Ads Manager Excel Google Sheets+11 more

What GIVA Is Building

◆Challenges

Reducing procurement risk
Optimizing omnichannel fulfillment
Ensuring reliable supply
Optimizing roas
Diversifying acquisition mix
Ensuring timely statutory filings
Achieving cost efficiency
Integrating offline and online acquisition
Acquisition budget optimization
Inventory performance across marketplaces

▲Active Projects

Factory setup mep
Referral programs
Influencer partnerships
Channel pilots
Website and mobile app ui/ux design
Design system development
Capital activity compliance
Transaction secretarial support
Structured experiments across geographies
Seasonal assortment plans

Hiring Activity

Accelerating25 roles · 15 in 30d

Department

Marketing

5

HR

3

Product

3

Design

2

Engineering

2

Finance

2

Manufacturing

2

Executive

1

Seniority

Mid

11

Senior

6

Manager

4

Junior

2

Notable leadership hires: Project Lead

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About GIVA

GIVA sells silver (925 sterling), 14K/18K gold, and lab-grown diamond jewelry direct to Indian consumers via online channels with doorstep delivery, COD payment options, and 30-day returns. Founded in 2019, the company has grown to leading position in Indian silver jewelry with recent expansion into certified fine-jewelry categories. Operations span manufacturing (active factory setup projects), omnichannel fulfillment (website/mobile app redesign underway), and multi-geography customer acquisition (structured experiments, referral and influencer programs, marketplace pilots). Pain points center on procurement risk, inventory performance across channels, ROAS optimization, and compliance overhead—typical for a retail operator scaling from single-channel to distributed fulfillment and marketplace presence.

HeadquartersBangalore, Karnataka

Company Size1,001–5,000 employees

Founded2019

Hiring MarketsIndia

Frequently Asked Questions

What tech stack does GIVA use?

GIVA runs on Node.js and Angular for web/mobile, MySQL/PostgreSQL/MongoDB/Cassandra for data, Kafka and RabbitMQ for event streaming, Redis and Memcached for caching, Git for version control. Media production uses Adobe Premiere Pro, Final Cut Pro, and DaVinci Resolve. Marketing channels: Meta Ads, Google Ads, YouTube, Facebook Ads Manager, AppsFlyer for attribution.