Chalhoub Group Tech Stack
Luxury retail operator scaling omnichannel across 950+ stores in Middle East and beyond
Chalhoub Group is a multi-billion-dirham luxury retailer operating over 950 physical locations, e-commerce platforms, and mobile apps across the Middle East and Latin America. The tech stack reflects a maturing enterprise retailer: Oracle (ERP, Retail, EBS) + SAP S/4HANA for supply-chain backbone; Salesforce (Service Cloud, Marketing Cloud, Commerce Cloud, Data Cloud) for customer-facing operations; and creative/design tools (Adobe, Canva, Figma) for brand content. Hiring is heavily skewed toward sales (62 roles) and marketing (12), with engineering severely under-resourced (4 roles) — a typical pattern for retail-ops-driven companies scaling loyalty and CX, but a constraint as they pursue omnichannel integration and stock-optimization ambitions.
Tech Stack 52 technologies
What Chalhoub Group Is Building
◆Challenges
- Meeting click and collect slas
- Technology and data integration across operations
- Meeting roas targets
- Maintaining profitability margins
- Stock shortages and risk management
- Increasing loyalty program enrollment
- Stock accuracy issues
- Implementing crm and cx initiatives
- Maximizing commercial performance
- Crm and cx implementation
▲Active Projects
- Implementation of crm and cx initiatives in-store
- Muse loyalty program promotion
- In-store marketing events and activations
- In-store customer experience initiatives
- Guest experience standard development
- Stock optimization
- Click and collect operations
- Click and collect sla compliance
- Transformation governance center of excellence
- Store design and delivery
