Custom cheer and dance apparel maker selling through territory sales teams
Rebel Athletic designs custom performance gear for cheer and dance athletes, run on NetSuite, Salesforce and Shopify with Power BI and SQL Server for reporting. Hiring is overwhelmingly sales-led, with mid-level territory reps pushing into school cheer and studio dance. An emerging automation layer of Python, LangChain, CrewAI and n8n on AWS points to early AI agent experiments beyond a typical apparel back office.
Notable leadership hires: Sales Director
Rebel Athletic is a privately held apparel company founded in 2013 and headquartered in Carrollton, Texas. It designs custom uniforms, performance gear and fashion for cheer and dance athletes and programs. The company employs 201–500 people and sells through territory-based sales reps and distributor relationships. Operations include manufacturing, production tracking and licensing, with hiring focused in the United States.
Rebel Athletic uses NetSuite, Salesforce, Shopify, Power BI, SQL Server, Python and AWS, plus automation and AI tools like n8n, LangChain and CrewAI, and Microsoft Intune and Exchange Online for IT.
Yes. Sales dominates Rebel Athletic's hiring, mostly mid-level territory roles plus a Sales Director, focused on growing school cheer and studio dance accounts in the United States.
Rebel Athletic is headquartered in Carrollton, Texas, and was founded in 2013. It has 201–500 employees.
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Rebel Athletic's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.