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Rebel Athletic Tech Stack

Athletic apparel brand targeting dance and performance markets

Retail Apparel and Fashion Carrollton, Texas 201–500 employees Founded 2013 Privately Held

Rebel Athletic is a performance apparel company built around custom and luxury gear for athletes, with particular focus on the dance market. The hiring mix is overwhelmingly sales-driven (26 of 37 active roles), paired with minimal recruiting velocity and a concentration of mid-level talent—typical of a brand scaling through direct territory expansion rather than platform-based growth. Pain points cluster around market penetration (studio dance, school dance), sales territory development, and IT infrastructure hardening, suggesting the company is hitting operational friction as it grows headcount.

Tech Stack 18 technologies

Core StackIntune Shopify NetSuite SQL Server Power BI Microsoft Office Microsoft 365 Exchange Online Teams SharePoint OneDrive Azure Entra ID Freshservice Windows macOS iOS Android Excel

What Rebel Athletic Is Building

Challenges

  • Grow presence in studio dance market
  • Expanding school dance market presence
  • Expanding sales territory
  • Financial due diligence for growth initiatives
  • Process improvements and automation
  • Increasing bid volume
  • System hardening patch compliance
  • Improving itsm processes
  • Secure scalable technology environment
  • Warehouse space optimization

Active Projects

  • Product demonstrations
  • Represent rebel athletic at events, conferences, competitions, and industry functions
  • Build and grow a sales territory
  • Cybersecurity initiatives phishing spam awareness training
  • Financial due diligence and ad-hoc reporting for growth initiatives
  • Sales territory development
  • Event representation
  • Sales territory growth
  • Sales territory expansion
  • School dance market expansion

Hiring Activity

Minimal35 roles · 2 in 30d

Department

Sales
26
Finance
3
Ops
3
Logistics
1
Manufacturing
1
Marketing
1
Support
1

Seniority

Mid
26
Senior
5
Junior
4
Manager
1
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About Rebel Athletic

Rebel Athletic designs and sells performance apparel and custom gear for athletes, with emphasis on the dance market. Founded in 2013 and based in Carrollton, Texas, the company operates as a privately held apparel retailer with 201–500 employees. They serve athletes and programs through custom designs, performance gear, and luxury fashion offerings. The product stack runs on Shopify (commerce), NetSuite (ERP), and Microsoft 365 (operations), indicating a mid-market retail business managing inventory, fulfillment, and direct sales.

HeadquartersCarrollton, Texas
Company Size201–500 employees
Founded2013
Hiring MarketsUnited States

Frequently Asked Questions

What is Rebel Athletic's tech stack?

Rebel Athletic uses Shopify for e-commerce, NetSuite for enterprise resource planning, Microsoft 365 for collaboration and productivity (Teams, SharePoint, OneDrive), Power BI for analytics, SQL Server and Azure Entra ID for infrastructure, and Freshservice for IT service management.

Where is Rebel Athletic headquartered?

Rebel Athletic is headquartered in Carrollton, Texas and hires exclusively in the United States.

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