Athletic apparel brand targeting dance and performance markets
Rebel Athletic is a performance apparel company built around custom and luxury gear for athletes, with particular focus on the dance market. The hiring mix is overwhelmingly sales-driven (26 of 37 active roles), paired with minimal recruiting velocity and a concentration of mid-level talent—typical of a brand scaling through direct territory expansion rather than platform-based growth. Pain points cluster around market penetration (studio dance, school dance), sales territory development, and IT infrastructure hardening, suggesting the company is hitting operational friction as it grows headcount.
Rebel Athletic designs and sells performance apparel and custom gear for athletes, with emphasis on the dance market. Founded in 2013 and based in Carrollton, Texas, the company operates as a privately held apparel retailer with 201–500 employees. They serve athletes and programs through custom designs, performance gear, and luxury fashion offerings. The product stack runs on Shopify (commerce), NetSuite (ERP), and Microsoft 365 (operations), indicating a mid-market retail business managing inventory, fulfillment, and direct sales.
Rebel Athletic uses Shopify for e-commerce, NetSuite for enterprise resource planning, Microsoft 365 for collaboration and productivity (Teams, SharePoint, OneDrive), Power BI for analytics, SQL Server and Azure Entra ID for infrastructure, and Freshservice for IT service management.
Rebel Athletic is headquartered in Carrollton, Texas and hires exclusively in the United States.
Other companies in the same industry, closest in size