Healthcare apparel maker selling scrubs via B2B, marketplaces and DTC
Careismatic Brands designs, manufactures and sells healthcare apparel, running commerce on Shopify and Salesforce with Dynamics 365 Finance and Operations as the ERP core. A Microsoft-heavy data layer (Azure Data Factory, Data Lake, Fabric, Power BI) supports a sales-led hiring push centered on retail media: DSP adoption plus sponsored product campaigns signal a pivot toward paid marketplace growth.
Notable leadership hires: Pre-Production Director
Careismatic Brands is a privately held healthcare apparel company headquartered in Sherman Oaks, California, with 201–500 employees. It designs, manufactures and sells a portfolio of medical apparel brands including Cherokee, Medelita, Healing Hands and Med Couture. Products reach healthcare workers and caregivers through business-to-business, e-commerce, marketplace and direct-to-consumer channels. The company emerged from bankruptcy in 2024 and is backed by Nexus Capital Management. It currently hires in the United States, Peru and Canada.
Careismatic uses Shopify, Salesforce, Dynamics 365 Finance and Operations, Workday, AWS, Azure Data Factory, Microsoft Fabric, Power BI, Tableau, SQL Server, Python and Adobe Experience Manager, plus Bynder and Brandfolder for assets.
Yes, hiring is accelerating and skews toward sales, with additional roles in logistics, marketing, data, manufacturing and product, including a Pre-Production Director, across the United States, Peru and Canada.
Current initiatives include paid media across retailer partner platforms, sponsored product and display campaigns, DSP deployment, marketplace expansion and improved reporting with stronger data governance.
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Careismatic Brands's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.