Healthcare apparel manufacturer across four leading brands
Careismatic Brands designs and sells healthcare workwear across Cherokee, Medelita, Healing Hands, and Med Couture—distributed globally via B2B, e-commerce, and direct channels. Post-bankruptcy emergence in 2024 under new leadership has triggered infrastructure modernization: a major Dynamics 365 Finance & Operations implementation, third-party system integrations, and product catalog data migration are underway. The hiring mix (support, finance, ops, design, engineering) and pain-point pattern (process bottlenecks, cross-functional alignment, high transaction volume) reflect a company rebuilding operational backbone after restructuring.
Careismatic Brands manufactures and distributes healthcare apparel through four owned brands to healthcare workers, caretakers, and related consumer segments. Founded in 1995 and headquartered in Sherman Oaks, California, the company operates as a privately held business with 201–500 employees. Following emergence from bankruptcy in 2024 with backing from Nexus Capital Management LP, the organization is executing a digital and operational transformation. Revenue flows through multiple channels—B2B wholesale, e-commerce platforms, marketplaces, and direct-to-consumer—serving a global customer base while managing complex international logistics and high transaction volumes.
Dynamics 365 Finance & Operations for ERP, Shopify and Salesforce for commerce and CRM, Azure DevOps for development, Microsoft Office suite, Google Workspace, and Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, Canva).
Dynamics 365 Finance & Operations implementation, third-party system integrations, product catalog data migration, CI/CD pipeline management, GTM planning and product launches, and post-purchase experience improvements.
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