Raptive Tech Stack

Ad tech and monetization platform for publishers and creators

Technology, Information and Internet New York, New York 201–500 employees Privately Held

Raptive operates an ad-tech stack built on Salesforce, Snowflake, and Google Ad Manager, serving publishers and creators at scale. The company is actively building automation, AI-ready data services, and knowledge graph products while wrestling with infrastructure challenges (Kubernetes scaling, fragmented identity systems, legacy data assets) — a pattern typical of platforms transitioning from manual workflows to algorithmic operations. Hiring is accelerating across ops, product, and data, indicating focus on operational efficiency and data leverage.

Tech Stack 66 technologies

Core StackSnowflake Salesforce Zendesk HubSpot Zapier Salesloft Kubernetes Helm Terraform Grafana PagerDuty Prometheus JavaScript Swift Kotlin React Native Flutter AWS Salesforce Marketing Cloud Google Slides Flux Argo CD Codex Google Ad Manager iOS Android GCP OCI GitHub Advanced Security Wiz+31 more

What Raptive Is Building

◆Challenges

Resolving bottlenecks that slow time-to-launch
Ai disintermediation threat
Reducing churn
Minimizing repetitive manual work
Fragmented data assets
Reusable, reliable, monetizable products
Scaling kubernetes environments
Enhancing platform scalability
Unifying legacy identity systems
Fragmented identity layers

▲Active Projects

On-page functionality for thousands of sites
Automation roadmap to minimize repetitive manual work
Change management for new workflows and ai-based processes
Enhanced search and web applications
Standalone mobile app
Knowledge graph products
Enterprise-grade apis
Ai-ready data services
Reporting and insights to monitor performance
Reporting and insights platform

Hiring Activity

Accelerating15 roles · 15 in 30d

Department

Ops

Product

Data

Engineering

Marketing

Sales

Seniority

Senior

Director

Mid

Junior

Lead

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About Raptive

Raptive provides monetization infrastructure for media publishers and content creators, combining programmatic advertising, brand partnerships, and audience growth tools. The platform operates across web and mobile (JavaScript, React Native, Flutter, native iOS/Android), powered by Snowflake for analytics and Salesforce for business operations. The company manages publisher relationships through Zendesk and HubSpot while deploying infrastructure on AWS, GCP, and OCI. Based in New York with 201–500 employees, the company is focused on reducing friction in publisher workflows and improving revenue yield.

HeadquartersNew York, New York

Company Size201–500 employees

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Raptive use?

Raptive runs Salesforce, Snowflake, Google Ad Manager, and Kubernetes for core operations, with deployment across AWS, GCP, and OCI. Mobile SDKs include React Native, Flutter, Swift, and Kotlin. Observability uses Prometheus, Grafana, and PagerDuty.

What is Raptive working on?

Core projects include automation roadmap to reduce manual work, AI-ready data services, enterprise APIs, knowledge graph products, standalone mobile app, and reporting/insights platforms to monitor publisher performance at scale.

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How this profile is built

Raptive's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.