R

Raptive Tech Stack

Ad tech and monetization platform for publishers and creators

Technology, Information and Internet New York, New York 201–500 employees Privately Held

Raptive operates a data-dense ad monetization platform for publishers, with a tech stack anchored in Snowflake, SQL, and Python—typical of companies handling real-time bidding data and audience classification at scale. Active projects span enterprise KPI dashboards, floor price guidance, and SEO recommendation engines, while pain points cluster around data accuracy, publisher yield optimization, and scaling creator-focused products. The hiring mix (sales-heavy, with meaningful data and ops headcount) reflects a sales-led growth motion targeting enterprise publishers.

Tech Stack 25 technologies

Core StackSnowflake Python pandas Looker Tableau Power BI BigQuery AWS NumPy scikit-learn TensorFlow PyTorch Salesforce SalesLoft Slack HubSpot SQL Excel Hive Presto Bash R Keras XGBoost

AdoptingChatGPT

What Raptive Is Building

◆Challenges

Enterprise-level organizations
Complex cross-platform data
Data accuracy
Scaling seo products
Improving creator outcomes
Boosting audience growth
Publisher partnership acquisition
Identifying revenue-increasing opportunities
Optimizing publisher yield strategy
Improving client onboarding processes

▲Active Projects

Enterprise kpi dashboard development
Enterprise customer lifecycle reporting
Floor price guidance
Enterprise publisher partnership portfolio
Scaling seo products and creator recommendations
Building data qa frameworks
Developing seo dashboards and recommendation engines
Experiment design for revenue improvement
Audience classification for programmatic sales
Commercial partnership design

Hiring Activity

Accelerating10 roles · 9 in 30d

Department

Sales

5

Data

3

Ops

2

Seniority

Mid

6

Director

4

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About Raptive

Raptive provides ad tech and monetization infrastructure for digital publishers and content creators. The platform combines programmatic advertising capabilities, brand partnership management, and audience growth tooling. Core operations center on revenue optimization—floor price guidance, yield strategy, and enterprise customer lifecycle reporting—for mid-market and enterprise media brands. The company operates from New York and is actively hiring across sales, data, and operations, with accelerating hiring velocity.

HeadquartersNew York, New York

Company Size201–500 employees

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Raptive use?

Raptive's core stack includes Snowflake (data warehouse), SQL and Python (analytics/engineering), Looker and Tableau (visualization), and AWS for infrastructure. The team also uses scikit-learn, TensorFlow, and XGBoost for audience classification and revenue modeling.

What is Raptive working on?

Current projects include enterprise KPI dashboards, floor price guidance for publishers, SEO product scaling, audience classification for programmatic sales, and enterprise customer lifecycle reporting.

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