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Company profile

Purpose Brands, LLC Tech Stack

Multi-brand fitness and wellness franchisor with shared operating services

Wellness and Fitness Services Woodbury, MN 201–500 employees Privately Held

Purpose Brands runs a portfolio of fitness and wellness franchise brands from Woodbury, MN, backed by a shared-services stack spanning NetSuite, Workday, Zendesk and a modern data layer of Snowflake, dbt, Airflow and Dagster. Accelerating, senior-heavy hiring concentrates in operations and marketing, with director-level franchise development and corporate studio roles. Job posts point to franchise sales rebuilds and turnaround work in underperforming markets.

Tech Stack 49 technologies

Core StackReact Next.js AWS JavaScript Zoom Okta Zendesk Workday ADP Google Ads NetSuite Snowflake dbt Adobe Premiere Pro After Effects Adobe Illustrator Apache Airflow Dagster Python Java Spring TypeScript Jira Service Management Paylocity Adobe Commerce BigCommerce Photoshop Jasper Azure GCP+19 more

What Purpose Brands, LLC Is BuildingChallenges and projects from their job posts

◆Challenges

Low member retention
Recovering performance in underperforming markets
Inconsistent workout delivery across locations
Expanding network and selecting franchise partners
Reducing operational single points of failure

▲Active Projects

Rebuilding franchise sales playbook and lead outreach
E-commerce and supply chain technology projects
Market mapping and territory analysis
National fitness initiatives rollout
OTfit certification and Performance Academy adoption
New creative operating model

Hiring Activity

Accelerating35 roles · 15 in 30d

Department

Ops

Marketing

Sales

Design

Executive

Fitness

Operations

Seniority

Senior

Director

Manager

Mid

C-Level

Notable leadership hires: Franchise Development Director, Director of Marketing, Director Corporate Studios, Creative Director

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About Purpose Brands, LLC

Purpose Brands, LLC is a privately held franchisor that owns and operates fitness, health and wellness brands including Anytime Fitness, Orangetheory Fitness, Waxing the City, The Bar Method, Healthy Contributions and Provision Security. The company supplies its brands and franchise owners with a centralized operating model and support services aimed at growth and member experience. It is headquartered in Woodbury, Minnesota, and employs 201–500 people at the corporate level. Its brands serve members across dozens of countries and territories, while current hiring is focused in the United States.

HeadquartersWoodbury, MN

Company Size201–500 employees

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Purpose Brands use?

Purpose Brands uses React, Next.js, TypeScript, Java and Spring on AWS, Azure and GCP, plus Snowflake, dbt, Airflow and Dagster for data, NetSuite for finance, Workday and ADP for HR, and Zendesk for support.

What brands does Purpose Brands own?

Its portfolio includes Anytime Fitness, Orangetheory Fitness, Waxing the City, The Bar Method, Healthy Contributions and Provision Security.

Is Purpose Brands hiring?

Yes, hiring is accelerating in the United States, led by operations and marketing, with senior and director-level roles such as Franchise Development Director, Director of Marketing and Creative Director.

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How this profile is built

Purpose Brands, LLC's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.