Purpose Brands, LLC Tech Stack

Franchise portfolio operator across fitness, nutrition, and wellness brands

Wellness and Fitness Services Woodbury, MN 201–500 employees Privately Held

Purpose Brands operates a portfolio of eight fitness and wellness franchise brands spanning 50 countries with 6 million members. The tech stack—React, Next.js, AWS, Snowflake, dbt—reflects a front-end-heavy engineering posture focused on member-facing digital experiences, while the hiring mix skews heavily toward operations (10 roles) and data (4 roles), signaling internal focus on franchisee profitability, studio performance, and margin improvement rather than product innovation.

Tech Stack 16 technologies

Core StackReact Next.js AWS NetSuite Snowflake dbt Adobe Premiere Pro After Effects Adobe Illustrator GitHub Copilot Microsoft Office Photoshop ChatGPT Claude Jasper

What Purpose Brands, LLC Is Building

◆Challenges

Improving studio ebitda margins
Timely product launch
Improving build times
Low franchisee profitability
Improving employee engagement
Streamlining event logistics
Enhancing organizational culture
Lean order to cash cycle
Reducing bundle size
Complex erp processes

▲Active Projects

Sales growth initiatives
Studio infrastructure sub-committee
Studio performance improvement projects
Scalable front-end applications with react and next.js on aws
Content technology and workflow optimization
Employee events
Learning & development programs
Cross-stack collaboration with backend and infrastructure teams
Lean order to cash cycle initiative
Annual network-wide symposium equipment coordination

Hiring Activity

Accelerating25 roles · 25 in 30d

Department

Ops

Data

Marketing

Product

Design

Engineering

Executive

Finance

Seniority

Senior

Mid

Director

Manager

Notable leadership hires: Franchise Development Director, Market Director

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About Purpose Brands, LLC

Purpose Brands owns and operates a global portfolio of fitness, nutrition, and wellness franchise brands including Anytime Fitness, Orangetheory Fitness, Waxing the City, Basecamp Fitness, The Bar Method, Stronger U Nutrition, Healthy Contributions, and Provision Security. The combined portfolio serves more than 7,000 franchised locations across 50 countries, generating USD $3.7 billion in revenue with 6 million members. The company provides franchise operators with technology, operational support, and services designed to improve unit economics, studio performance, and member engagement. Active projects center on scalable front-end applications, order-to-cash optimization, and studio infrastructure improvements.

HeadquartersWoodbury, MN

Company Size201–500 employees

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Purpose Brands use?

React, Next.js, AWS, NetSuite, Snowflake, dbt, and Adobe Creative Suite for content production. They also use ChatGPT, Claude, and GitHub Copilot for development and content workflows.

Where is Purpose Brands headquartered?

Woodbury, Minnesota. The company is privately held with 201–500 employees and currently hiring exclusively in the United States.