Purpose Brands, LLC Tech Stack

Franchise portfolio operator for fitness and wellness brands across 46 countries

Wellness and Fitness Services Woodbury, MN 201–500 employees Privately Held

Purpose Brands operates a diversified portfolio of six fitness and wellness franchise brands serving 6 million members globally. The tech stack reveals a dual operational model: enterprise financial/procurement systems (NetSuite, Coupa, Concur) for franchise management, paired with a modern cloud-native data and mobile application layer (AWS, GCP, Airflow, dbt, React, iOS/Android apps). Hiring velocity is accelerating with 58 new roles posted in the last 30 days—predominantly senior and mid-level engineers—focused on member-facing apps (Anytime Fitness, Orangetheory), studio analytics, and certification programs, signaling a shift toward digital-first member experience and operational transparency across the franchise network.

Tech Stack 42 technologies

Core StackNetSuite AWS Apache Airflow Dagster dbt Python Java Spring React Next.js JavaScript TypeScript Power BI Adobe Creative Cloud Kotlin Swift Jira Slack Figma Cursor Coupa Concur Azure GCP JavaScript/TypeScript Android iOS XCTest Codex Webflow+12 more

AdoptingCursor Codex

What Purpose Brands, LLC Is Building

◆Challenges

Addressing performance gaps
Reducing bundle size
Improving member retention
Optimizing studio utilization
Low program adoption
Unit-level profitability
Website performance
Studio portfolio analysis
Lead conversion
Ensuring secure authentication

▲Active Projects

National fitness initiatives rollout
Otfit certification program
Studio performance analytics
Performance academy adoption
Anytime fitness app
Orangetheory app
Annual conference
Regional training (vitals)
New franchisee training program
Lead conversion analysis

Hiring Activity

Accelerating60 roles · 60 in 30d

Department

Engineering

Ops

Healthcare

Data

Design

Finance

Learning

Marketing

Seniority

Senior

Mid

Junior

Manager

Director

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About Purpose Brands, LLC

Purpose Brands is a privately held operator and franchiser of fitness, nutrition, and wellness brands including Anytime Fitness, Orangetheory Fitness, Waxing the City, The Bar Method, Healthy Contributions, and Provision Security. The portfolio collectively generates $3.7 billion in revenue across more than 7,000 locations in 46 countries and territories, serving 6 million members. The company sits between franchise owners and end consumers, providing both technology infrastructure (member apps, studio analytics, certification platforms) and operational support services (training, performance monitoring, lead conversion systems). Based in Woodbury, Minnesota, the organization employs 201–500 people and is actively hiring across engineering, operations, healthcare, and data functions.

HeadquartersWoodbury, MN

Company Size201–500 employees

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Purpose Brands use?

Enterprise layer: NetSuite, Coupa, Concur, Power BI. Cloud: AWS, Azure, GCP. Data: Apache Airflow, Dagster, dbt, Python. Apps: React, Next.js, iOS (Swift), Android (Kotlin). Adopting Cursor and Codex for development velocity.

What is Purpose Brands working on?

Member-facing apps (Anytime Fitness, Orangetheory), studio performance analytics, certification and training programs, franchisee onboarding, lead conversion optimization, and national fitness initiatives rollout across the franchise network.

How this profile is built

Purpose Brands, LLC's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.