Fitness Passport Tech Stack

Workplace fitness membership network across Australia and New Zealand

Wellness and Fitness Services Sydney, New South Wales 51–200 employees Founded 2007 Privately Held

Fitness Passport operates a B2B2C health and fitness platform connecting employers, employees, and gym facilities across Australia and New Zealand. The tech stack—SQL, dbt, Snowflake, Power BI, React, Node.js, NestJS, AWS—reflects a data-first engineering organization focused on employer reporting and member engagement. Active projects signal a shift from growth to retention: Power BI dashboards for employer visibility, onboarding automation, churn control playbooks, and analytical datasets for profitability—suggesting the company is optimizing unit economics and fighting declining program uptake and member retention.

Tech Stack 16 technologies

Core Stackdbt Snowflake Power BI React Native TypeScript React Node.js NestJS AWS Salesforce Excel SQL Claude Salesforce Sales Cloud Service Cloud

AdoptingGraphQL

What Fitness Passport Is Building

◆Challenges

Low survey responses
Low program uptake
Data quality and governance improvement
Data pipeline optimization
Expanding product offering
International market differentiation
Shift from free to paid
Reducing churn
Improving member retention
Increasing customer lifetime value

▲Active Projects

Power bi executive reporting dashboards
Implementation process for new employers
Employer onboarding process
Marketing strategy for program awareness
Analytical datasets for profitability and margin
Data quality and governance enhancement
Refresh messaging and collateral
Implement engagement campaigns
Develop value propositions
Churn control playbook

Hiring Activity

Decelerating9 roles · 2 in 30d

Department

Engineering

Data

Marketing

Ops

Sales

Seniority

Senior

Lead

Manager

Mid

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About Fitness Passport

Fitness Passport is a workplace wellness platform that brokers access to fitness facilities for employers and their employees across Australia and New Zealand. Founded in 2007, the company sells bundled memberships to mid-market and enterprise organizations, then connects those employees and their families to a network of partner gyms, studios, and health facilities. Revenue flows from employer subscriptions and facility partnership fees. The 51–200 person team is engineering-heavy with embedded data and product functions, indicating technical complexity around member attribution, facility logistics, and employer reporting.

HeadquartersSydney, New South Wales

Company Size51–200 employees

Founded2007

Hiring MarketsAustralia

Frequently Asked Questions

What tech does Fitness Passport use?

Core stack: SQL, Snowflake, dbt, Power BI (reporting); React, React Native, Node.js, NestJS, TypeScript (application layer); AWS (infrastructure); Salesforce Sales Cloud and Service Cloud (CRM). Recently adopting GraphQL.

What is Fitness Passport working on?

Employer onboarding automation, Power BI dashboards for executive reporting, data quality and governance improvements, churn control playbooks, and engagement campaign implementation—focused on improving member retention and employer profitability visibility.