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PropertyGuru Group Tech Stack

Southeast Asia's property marketplace connecting seekers with agents across four countries

Software Development Singapore 1,001–5,000 employees Founded 2007 Privately Held
propertygurugroup.com LinkedIn

PropertyGuru operates a regional property portal serving over 32 million monthly seekers and 50,000 agents across Southeast Asia. The tech stack is heavily marketing-instrumented (Google Ads, Facebook Ads Manager, AppsFlyer, Braze, MoEngage, CleverTap) with analytics depth (Google Analytics, Looker, BigQuery, Power BI, Tableau), reflecting a business optimized for user acquisition and retention at scale. Hiring is skewed toward marketing (11 of 23 active roles), and pain points cluster around campaign effectiveness and user growth, signaling that PropertyGuru is in an execution phase focused on paid and organic marketing velocity rather than product innovation.

Tech Stack 34 technologies

Core StackGoogle Ads Google Analytics AppsFlyer Firebase Looker Power BI Braze BigQuery Python Apache Airflow Salesforce NetSuite Tableau Power Query Adobe Premiere Pro Facebook Ads Manager Looker Studio Google Tag Manager SimilarWeb Hive Google Analytics 4 HTML/CSS iOS Android Hightouch MoEngage CleverTap Adobe Analytics CapCut Final Cut Pro+4 more

What PropertyGuru Group Is Building

◆Challenges

  • Hr process bottlenecks
  • Integrated social media ecosystem
  • Competitive proptech market
  • Optimizing customer engagement and retention
  • Improving campaign effectiveness
  • Identifying optimization opportunities
  • Drive measurable, sustainable user growth
  • Scale paid marketing
  • Improving recruitment efficiency
  • Enhancing employer brand

▲Active Projects

  • Diversity and inclusion programs
  • Agentic ai & intelligent automation leadership
  • Product listings
  • Consumer marketing strategy and plans
  • Integrated atl and btl campaigns
  • Social media content management
  • Paid marketing campaigns
  • Organic growth initiatives
  • Experimentation program
  • Lifecycle marketing strategy development

Hiring Activity

Accelerating25 roles · 25 in 30d

Department

Marketing
11
HR
4
Ops
3
Sales
2
Data
1
Product
1
Support
1

Seniority

Mid
7
Intern
6
Senior
4
Director
2
Manager
2
Junior
1
Principal
1

Notable leadership hires: Marketing Director

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About PropertyGuru Group

PropertyGuru is Southeast Asia's largest property portal, operating in Singapore, Malaysia, Thailand, and Vietnam. The platform matches property seekers with licensed agents, generating listings, search, and agent-connection workflows. The company is supported by a 1,000–5,000-person organization spanning engineering, marketing, sales, and operations. Active projects center on consumer marketing strategy, paid and organic growth campaigns, lifecycle marketing, and diversity initiatives. The organization faces competitive pressures typical of regional marketplaces: scaling paid acquisition, improving campaign ROI, and driving retention in a crowded PropTech landscape.

HeadquartersSingapore
Company Size1,001–5,000 employees
Founded2007
Hiring MarketsMalaysia, India, Vietnam, Singapore, Philippines

Frequently Asked Questions

What is PropertyGuru's tech stack?

PropertyGuru uses Google Analytics, BigQuery, Looker, and Power BI for analytics; Salesforce and NetSuite for CRM and ERP; Firebase for backend services; Python and Apache Airflow for data pipelines; and marketing platforms including Braze, MoEngage, CleverTap, and AppsFlyer.

Where does PropertyGuru hire?

PropertyGuru posts roles across Singapore, Malaysia, Vietnam, India, and the Philippines. Current openings (23 active) emphasize marketing, HR, and operations, with a mix of intern, mid, senior, and director-level positions.

What is PropertyGuru working on?

Active projects include consumer marketing strategy, paid and organic growth campaigns, lifecycle marketing, integrated ATL/BTL campaigns, social media content management, diversity and inclusion programs, and agentic AI exploration for intelligent automation.

How this profile is built

PropertyGuru Group's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.