Similarweb Tech Stack

Digital intelligence platform serving 10,000+ customers with competitive and market insights

Software Development New York 1,001–5,000 employees Founded 2009 Public Company

Similarweb is a public digital intelligence platform (NYSE: SMWB) with 1,200 employees across 14 global offices. The stack reveals a sales-and-data-driven org: heavy Salesforce/SalesLoft/ZoomInfo integration for pipeline, plus substantial data infrastructure (Snowflake, Spark, Hadoop, Kubernetes, Looker) for processing web and mobile signals at scale. Hiring skews sharply toward sales (33 open roles) and data (17), while engineering has only 6 active roles—consistent with a product-mature, revenue-acceleration phase. Key pain points cluster around multi-stakeholder deal cycles, technical adoption friction, and SMB market penetration.

Tech Stack 94 technologies

Core StackWorkato Salesforce AWS Python SalesLoft ZoomInfo Gong PySpark Java Kotlin Jetpack Compose GitLab CI/CD Snowflake Scala Docker Kubernetes Looker Google Analytics Hadoop Apache Spark Slack Zuora Android Kotlin Coroutines GCS Adobe matplotlib Seaborn Android SDK AWS EMR+63 more

What Similarweb Is Building

◆Challenges

Reducing churn risk
Complex multi-stakeholder sales cycles
Net-new growth
Capturing new accounts
Technical adoption
Identifying whitespace
Capturing untapped smb market
Data collection accuracy
Data collection outages
Inbound leads unaware of product value

▲Active Projects

Regional events
Marketing campaigns to showcase insights
Custom data products
Scalable infrastructure
Data collection services monitoring
Customer marketing initiatives
Regional marketing programs
Multi-product sales expansion
Aeo/geo strategy guidance
Use case demos

Hiring Activity

Accelerating90 roles · 50 in 30d

Department

Sales

Data

Support

Marketing

Engineering

Finance

Product

Seniority

Senior

Manager

Mid

Junior

Intern

Lead

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About Similarweb

Similarweb aggregates digital activity data—web traffic, mobile app usage, e-commerce behavior, and competitive signals—to give enterprise and mid-market customers a 360-degree view of their digital ecosystem. The platform serves sales intelligence, investor intelligence, shopper intelligence, and marketing intelligence use cases. With 10,000+ customers and operations across 100+ countries, Similarweb operates a complex data collection and processing pipeline (Android, web analytics, affiliate feeds) that powers its benchmarking and audience-analysis products. The public company structure and scale indicate a maturing business shifting focus toward reducing churn, expanding into SMB, and accelerating multi-product adoption among existing accounts.

HeadquartersNew York

Company Size1,001–5,000 employees

Founded2009

Hiring MarketsIsrael, United States, Singapore, Czechia, Japan, United Kingdom, China, Australia

Frequently Asked Questions

What is Similarweb's tech stack?

Similarweb uses Salesforce, Zuora, ZoomInfo, SalesLoft, Snowflake, Spark, Hadoop, Kubernetes, Looker, and AWS for infrastructure. Data science relies on Python, PySpark, Scala, and visualization via matplotlib and Seaborn.

How many customers does Similarweb have?

Similarweb serves 10,000+ customers globally, with operations across 100+ countries and 14 regional offices.

How this profile is built

Similarweb's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.