Similarweb Tech Stack

Digital intelligence platform tracking web traffic, eCommerce, and competitive activity

Software Development New York 1,001–5,000 employees Founded 2009 Public Company

Similarweb aggregates digital behavior data across web traffic, eCommerce transactions, and audience segments to sell competitive and market intelligence to enterprise buyers. The tech stack is sales-heavy (Salesforce, SalesLoft, Gong, ZoomInfo dominate the top of the list), reflecting a complex, multi-stakeholder sales motion — a pain point the company explicitly tracks. Active hiring skews heavily toward sales (43 roles) relative to engineering (10), and projects emphasize AI agents and post-deal implementation, signaling a shift from pure data consumption toward AI-powered insights and customer retention as growth drivers.

Tech Stack 98 technologies

Core StackSalesforce SalesLoft ZoomInfo Gong Python PySpark AWS Java Kotlin Jetpack Compose GitLab CI/CD GitHub Actions Snowflake Scala Docker Kubernetes Looker Google Analytics Hadoop Apache Spark R SQL Android Kotlin Coroutines GCS Git Excel Adobe matplotlib Seaborn+65 more

What Similarweb Is Building

◆Challenges

Expanding anz market share
Account churn risk
Capturing new accounts
Complex multi-stakeholder sales cycles
Scaling audience and revenue
Reducing churn risk
Accelerated expansion of investors business
Net-new growth
Maximizing conversion rates from trials
Expanding revenue

▲Active Projects

Campaigns to showcase insights to registered users
Regional marketing programs for brand awareness and lead generation
Regional events end-to-end
Customer marketing initiatives (case studies, testimonials, video content)
Scalable infrastructure across aws and gcp
Ai studio platform
Llm-based intelligent agents
Financial budgeting, forecasting, reporting, and operational metrics tracking for corporate units
Post-deal implementation
Multi-product sales expansion

Hiring Activity

Steady110 roles · 50 in 30d

Department

Sales

Data

Engineering

Support

Finance

Marketing

Product

Research

Seniority

Senior

Mid

Manager

Junior

Lead

Director

Notable leadership hires: Commission Team Lead, Marketing & Monetization Director

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About Similarweb

Similarweb is a public data platform (NYSE: SMWB) founded in 2009 that serves over 10,000 customers globally, primarily large brands. The platform provides a 360-degree view of digital activity—web traffic, eCommerce behavior, customer journeys, and competitive benchmarking—across 100+ countries. Revenue streams span six core intelligence verticals: sales intelligence, investor intelligence, shopper intelligence, eCommerce intelligence, digital research, and digital marketing. The company operates 14 global offices and employs approximately 1,200 people. Current operational priorities include reducing account churn, accelerating investor-business expansion, and improving trial-to-conversion rates.

HeadquartersNew York

Company Size1,001–5,000 employees

Founded2009

Hiring MarketsUnited States, Japan, Israel, Singapore, United Kingdom, Australia, Czechia, China

Frequently Asked Questions

What tech stack does Similarweb use?

Core infrastructure: AWS, GCS, Snowflake, Hadoop. Data processing: Python, R, PySpark, Scala, Apache Spark. Frontend: Android, Java, Kotlin, Jetpack Compose. Sales tools dominate: Salesforce, SalesLoft, Gong, ZoomInfo. Visualization: Looker, Google Analytics, Adobe, matplotlib, Seaborn.

What is Similarweb working on?

AI-powered features (LLM-based intelligent agents, AI Studio platform), scalable AWS/GCP infrastructure, multi-product sales expansion, post-deal implementation and customer marketing, and regional expansion campaigns in ANZ and other markets.