SHOPLINE Tech Stack

Unified commerce platform for merchants across e-commerce, social, and point-of-sale

Software Development Singapore 1,001–5,000 employees Founded 2013 Privately Held

SHOPLINE operates a unified commerce SaaS platform serving 600,000+ merchants globally. The stack blends frontend tooling (React, TypeScript, Node.js) with backend services (Go, Python, Apache Kafka, Airflow, Flink) and integrations across Google, Meta, and HubSpot—revealing a platform built for omnichannel retail. Active adoption of SAP, Oracle, and NetSuite signals expansion into enterprise accounting workflows, while project priorities (merchant health monitoring, AI-driven content, workflow automation) and pain-point concentration (churn, fulfillment discrepancies, accounting bottlenecks) point to operational resilience as the near-term focus.

Tech Stack 67 technologies

Core StackJavaScript React Webpack TypeScript Playwright Jest Node.js Ruby on Rails Go GraphQL Google Analytics HubSpot Google Ads Python Flask FastAPI Django Apache Airflow Apache Flink Apache Kafka HTML5 SASS LESS Babel npm Enzyme Google Ads Manager Facebook Business Manager Google Merchant Center Meta Ads Manager+34 more

AdoptingSAP Oracle NetSuite

What SHOPLINE Is Building

◆Challenges

Reducing churn risk
Order fulfillment discrepancies
Improving data operation efficiency
Building internal dashboards
Identifying bottlenecks in accounting workflows
Process standardization and automation
Continuous improvement in accounting processes
Streamlining marketing workflows
Automating marketing processes
Acquiring new prospects

▲Active Projects

Merchant experience improvement initiatives
Merchant health kpi monitoring
Building internal dashboards
Implementing metric tiering
Partner outreach and onboarding
Partner events and co-marketing initiatives
Ai-driven content creation
Marketing workflow automation
E-commerce ai tool research
Annual sales strategy and territory mapping

Hiring Activity

Accelerating25 roles · 25 in 30d

Department

Sales

Support

Marketing

Data

Finance

Legal

Logistics

Ops

Seniority

Senior

Mid

Junior

Intern

Director

Lead

Manager

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About SHOPLINE

SHOPLINE is a SaaS provider empowering retailers to unify their commerce operations across e-commerce, social commerce, point-of-sale, and customer management. Founded in 2013 and headquartered in Singapore, the company operates globally with approximately 2,000 employees across six hiring regions. The platform serves over 600,000 merchants and relies on a merchant-first go-to-market model. Current hiring acceleration centers on sales and support roles, with emerging data and finance functions reflecting platform scale and compliance complexity.

HeadquartersSingapore

Company Size1,001–5,000 employees

Founded2013

Hiring MarketsMalaysia, China, United States, Singapore, Taiwan, Japan

Frequently Asked Questions

What tech stack does SHOPLINE use?

Frontend: JavaScript, React, TypeScript, Webpack. Backend: Node.js, Go, Python (Flask, FastAPI, Django). Data: Apache Kafka, Airflow, Flink. Integrations: Google Ads, Meta, HubSpot, Google Analytics.

How many merchants use SHOPLINE?

Over 600,000 merchants globally rely on SHOPLINE's platform for unified commerce operations.

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How this profile is built

SHOPLINE's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.