Mobile casino game studio operating hit social gaming titles at scale
Product Madness operates a portfolio of social casino games (Lightning Link Casino, Cashman Casino, Heart of Vegas) generating millions of daily active players across iOS and Android. The tech stack is polyglot—Python, R, SQL, Unity, C#, Java—with heavy use of analytics tooling (Looker, QlikView, Tableau) and mobile advertising (Meta, Instagram, Apple Search Ads), reflecting a data-driven monetization focus. Active hiring skews engineering and design-heavy, with a notable expansion in LiveOps roles, signaling a shift toward dynamic in-game campaigns and player retention mechanics rather than pure release cycles.
Notable leadership hires: Marketing Art Lead, LiveOps Director, Art Lead, Product Delivery Lead, Technical Art Lead
Product Madness is a London-headquartered mobile game studio with a global footprint spanning Barcelona, Gdańsk, Lviv, Montreal, and remote US presence. The company's core business centers on free-to-play social casino games, with three flagship titles commanding top-grossing positions on iOS and Android app stores. Revenue flows from in-game monetization and player lifetime value optimization. The studio's active project portfolio reveals a maturing operational model: alongside core mobile development, teams are building AB testing frameworks, end-to-end data pipelines, LiveOps campaign automation, App Store optimization workflows, and performance dashboards. Pain-point patterns (player engagement, retention, monetization, backend scaling) underscore the challenge of sustaining millions of concurrent players across multiple titles.
Core stack spans Python, R, SQL, Unity, C#, Java, Node.js, ASP.NET, and Django. Analytics are powered by Looker, QlikView, and Tableau. Deployment uses Docker, Jenkins, and Git. Games run on iOS and Android with meta-platform integrations (Meta, Instagram, TikTok, YouTube).
Headquartered in London, England, with international offices in Barcelona, Gdańsk, Lviv, and Montreal. The company also maintains a distributed remote team across the United States.
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