Pet Media Group (PMG) Tech Stack

Europe's largest pet marketplace operator, now scaling US presence

Internet Publishing Stockholm, Stockholm County 51–200 employees Founded 2019 Privately Held

Pet Media Group operates a portfolio of local pet and animal marketplaces across Europe, serving over 10 million monthly users and connecting 1.5 million animals to new homes annually. The stack is modern and analytics-heavy—Next.js, Node.js, React, PostgreSQL, BigQuery, dbt—but hiring velocity is accelerating fastest in sales (SDR Lead role, outbound engine execution) and RevOps (data quality and funnel visibility), signaling a shift from product-led marketplace growth toward structured sales-led US expansion and operational scaling.

Tech Stack 37 technologies

Core StackNetSuite Customer.io Looker Tableau Power BI n8n Zapier Make dbt BigQuery TypeScript Next.js Node.js React React Native GraphQL PostgreSQL Elasticsearch Redis Docker AWS Lambda AWS Grafana GitLab CI/CD Stripe Google Sheets Excel SQL Knex Bitrise+7 more

What Pet Media Group (PMG) Is Building

◆Challenges

Improving breeder retention
Streamlining customer success operations
Driving community engagement
Operational inefficiency in field operations
Scaling us marketplace
Scaling us presence
Expanding breeder network
Coordinating financial processes across global subsidiaries
Ensuring consistent outbound processes
Data quality and funnel visibility

▲Active Projects

Outbound sales engine execution
Optimize scheduling and routing
Outbound workflow adoption
Cost control process refinement
Launching breeder listings
Automation of financial procedures and reporting tools
Revops data quality and funnel visibility
Breeder relationship management
Audit process ownership
Community engagement

Hiring Activity

Accelerating20 roles · 10 in 30d

Department

Sales

Engineering

Marketing

Operations

Finance

Ops

Seniority

Senior

Junior

Lead

Manager

Mid

Notable leadership hires: SDR Lead

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About Pet Media Group (PMG)

Pet Media Group acquires and operates leading pet and horse marketplaces across Europe under local, trusted brands. The business serves consumers, breeders, and animal caregivers through a network of marketplace platforms. Since 2019, the company has grown to 51–200 employees with backing from Verdane Capital, Back in Black, Otiva Capital, and 183 Invest. Current priorities include scaling US market presence, improving breeder retention and engagement, and automating financial and operational processes across global subsidiaries. Engineering is primarily Europe-based (Sweden, Croatia, Greece, Bulgaria, Serbia), while active hiring across nine countries suggests expansion into new geographies.

HeadquartersStockholm, Stockholm County

Company Size51–200 employees

Founded2019

Hiring MarketsSweden, United States, Croatia, Greece, Bulgaria, Turkey, Bosnia and Herzegovina, Serbia

Frequently Asked Questions

What tech stack does Pet Media Group use?

Frontend: Next.js, React, React Native, TypeScript, GraphQL. Backend: Node.js, PostgreSQL, Elasticsearch, Redis. Data: BigQuery, dbt, Looker, Tableau, Power BI. Integrations: Zapier, Make, n8n, Customer.io. Infrastructure: AWS, Docker, GitLab CI/CD.

What is Pet Media Group working on?

Outbound sales engine execution and adoption, US marketplace scaling, breeder listings and relationship management, financial automation across global subsidiaries, RevOps data quality, and community engagement initiatives.