Valnet Tech Stack

Multi-brand media publisher monetizing content across entertainment, sports, tech, and gaming

Internet Publishing Montreal, Quebec 51–200 employees Privately Held

Valnet operates a portfolio of 27+ digital media properties across entertainment, sports, technology, automotive, gaming, and travel verticals. The company is actively hiring across marketing (67 roles), finance, and sales, with a notable shift toward commerce infrastructure and newsletter monetization—suggesting a pivot from pure content distribution toward direct-to-reader revenue. Stack is WordPress-native with analytics (Google Analytics, ClickHouse) and modern tooling (Figma, TypeScript, Jenkins), indicating a technically organized publishing operation managing multiple brand properties simultaneously.

Tech Stack 75 technologies

Core StackWordPress Google Analytics JavaScript Webpack Figma Bitbucket Jira Jenkins Linux MySQL ClickHouse PHP TypeScript Google Ads Windows Android ChatGPT Claude Midjourney HTML CSS HTML5 SCSS Git Visual Studio Code Fire TV Kindle Google Workspace Bash Meta Ads Manager+45 more

What Valnet Is Building

◆Challenges

Transitioning single-site content model
Identifying new monetization opportunities
Evolving single-site model
Maintaining margin discipline
Maximizing monetization efficiency
Low conversion rates
Accurate pipeline forecasting
Scaling commerce initiatives
Meeting quarterly revenue targets
Monetizing high-intent newsletters

▲Active Projects

Commerce hubs
Multi-surface brand ecosystem transition
High-intent newsletters
Affiliate program
Custom 360° media programs
Content & audience development
Identify new monetization opportunities
Vbs implementation
Newsletter monetization program
Maintain pipeline and forecasting in boostr crm

Hiring Activity

Accelerating110 roles · 60 in 30d

Department

Marketing

Finance

Sales

Engineering

Ops

Content

Executive

Seniority

Mid

Senior

Director

Manager

Junior

Lead

Notable leadership hires: Commercial Director, Brand Director, Commercial Marketing Director, Director

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About Valnet

Valnet is a Montreal-based digital media and publishing investment company that acquires, operates, and grows niche authority websites across multiple verticals. The portfolio includes over 27 brands serving audiences in entertainment, sports, technology, automotive, gaming, and travel. The company generates revenue through advertising (Google Ads, Meta Ads Manager), affiliate partnerships, and emerging commerce initiatives. With 51–200 employees based in Canada, the US, UK, and Peru, Valnet operates a centralized publishing infrastructure (WordPress, MySQL, ClickHouse) that supports decentralized brand management, allowing each property to maintain editorial autonomy while sharing operational and monetization resources.

HeadquartersMontreal, Quebec

Company Size51–200 employees

Hiring MarketsCanada, United States, United Kingdom, Peru

Frequently Asked Questions

What tech stack does Valnet use?

WordPress for CMS, MySQL and ClickHouse for data, TypeScript and PHP for development, Figma for design, Jira and Bitbucket for version control, Google Analytics for tracking, and Google Ads and Meta Ads Manager for advertising operations.

What is Valnet working on?

Current projects include commerce hubs, newsletter monetization programs, affiliate program expansion, multi-surface brand ecosystem transition, and high-intent audience development to address monetization and margin discipline challenges.