NBA franchise operating fan experience and digital engagement programs
The New Orleans Pelicans run a media-heavy operation anchored in Adobe Creative Suite and Microsoft productivity tools, with active projects spanning in-game content creation, social media management, and fan engagement initiatives. Hiring skews heavily toward interns and junior roles—12 of 20 open positions—concentrated in marketing, sales, and ops, suggesting capacity building around content production and fan interaction rather than core basketball operations.
Notable leadership hires: Game Experience Director
The New Orleans Pelicans are an NBA franchise headquartered in Metairie, Louisiana, operating as a privately held company since 2002. The organization focuses on delivering fan experience through live events, digital content, and community programs. Day-to-day operations span marketing campaigns (Crucial Catch, Salute to Service), youth development initiatives (coaching clinics, junior training camps), and ongoing digital content production for social platforms and in-game broadcasts. Their technical infrastructure relies on Microsoft Dynamics 365 for CRM and administrative functions, paired with Adobe's creative toolset for video, graphics, and design workflows.
Primary tools include Dynamics 365 for CRM, Microsoft Office suite (Word, Excel, Outlook), Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, InDesign), Cinema 4D for 3D content, Bloomberg, Moody's Analytics, ClickUp for project management, and Acrobat.
Projects include in-game digital video content creation, daily TikTok and Snapchat video production, official social media management, community programs (youth coaching clinics, junior training camps), fan engagement campaigns (Crucial Catch, Salute to Service), and performance analytics for fan growth strategy.
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