Miami Dolphins and Hard Rock Stadium Tech Stack
NFL franchise managing fan engagement, ticket sales, and stadium operations across multiple events
The Miami Dolphins organization runs a complex multi-event venue operation—NFL games, Miami Open tennis, Formula 1, concerts—requiring coordinated marketing, ticketing, and fan data infrastructure. Their tech mix reflects a marketing-operations hybrid: heavy Adobe creative suite (design-to-publish), HubSpot + Dynamics 365 (CRM), and emerging data governance work. Active pain points around CRM data quality, marketing attribution, and ticket conversion suggest they're scaling fan acquisition faster than their data infrastructure can track it—a common friction point for sports orgs managing multiple revenue streams.
Tech Stack 29 technologies
What Miami Dolphins and Hard Rock Stadium Is Building
◆Challenges
- Improving data tracking accuracy
- Crm data quality and scalability
- Improving marketing technology automation
- Driving efficiency and scalability
- Identifying conversion friction
- Optimizing marketing attribution
- Ticket sales conversion
- Fan engagement
- Maximizing sales and profitability
- Loss prevention
▲Active Projects
- Email, app push, and sms campaigns for miami dolphins, miami open, hard rock stadium, formula 1 crypto.com miami grand prix meet
- Miami dolphins youth programs events
- Develop processes and reports for merchandise functions
- Sales development program
- Digital lead capture initiatives
- Segmentation audience communication frameworks
- Messaging testing experimentation
- Multi-touch attribution framework implementation
- Traffic coordination for major sporting and entertainment events
- Data governance framework enhancement
Hiring Activity
Department
Seniority
Notable leadership hires: Creative Director
