Athletics Tech Stack

Major League Baseball franchise managing fan engagement and ballpark operations

Spectator Sports West Sacramento, California 51–200 employees Privately Held

Athletics is a Major League Baseball organization managing franchise operations, ticketing, and fan experiences across media, retail, and live events. The tech stack skews toward creative production (Adobe suite, Avid, Final Cut Pro) and business operations (Salesforce, Tableau, Monday.com, Asana), reflecting a sports org balancing broadcast/content with commercial and ticketing functions. Active hiring across marketing, legal, and ops—with leadership roles in creative direction and retail—indicates simultaneous investment in brand presence, ballpark buildout, and event infrastructure during a significant operational transition.

Tech Stack 22 technologies

Core StackAdobe Premiere Pro Python Tableau Salesforce Adobe Photoshop Adobe Illustrator Adobe InDesign Adobe Creative Cloud Monday.com Asana Active Directory Azure AD Final Cut Pro macOS iOS Android OneDrive Google Slides Square Avid Media Composer

What Athletics Is Building

◆Challenges

Scalable event processes
Establishing internal events department
Audit process management
Tax compliance coordination
Transition to new ballpark
Inventory control optimization
Financial reconciliation accuracy
Maintaining data accuracy across organization
Fulfilling league-wide reporting requirements
Expanding brand presence

▲Active Projects

Signature and marquee events
Commercial contract negotiation
Ballpark store build-out
Play ball
Jr home run derby
Umps care
Full event ecosystem in las vegas
Litigation management
Integrated marketing campaigns for ticket sales and fan engagement
Signature moments and traditions development

Hiring Activity

Accelerating15 roles · 15 in 30d

Department

Marketing

Legal

Ops

Community

Data

Finance

Office

Operations

Seniority

Director

Mid

Senior

Intern

Junior

Manager

Notable leadership hires: Creative Director, Head of Retail

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About Athletics

The Athletics are a Major League Baseball franchise with nine World Series championships, operating out of West Sacramento, California. The organization manages the full fan experience spanning ticket sales, retail operations, stadium events, and branded content production. Current priorities include buildout of ballpark infrastructure, expansion of signature events and fan engagement campaigns, and establishment of internal event management capabilities. The 51–200 person organization operates primarily in the United States and relies on Salesforce for CRM, Tableau for reporting, and Adobe/Avid tools for content and broadcast production.

HeadquartersWest Sacramento, California

Company Size51–200 employees

Hiring MarketsUnited States

Frequently Asked Questions

What technology does Athletics use for ticketing and fan engagement?

Athletics uses Salesforce for customer relationship management and ticketing operations, paired with Monday.com and Asana for campaign and event management. Tableau handles reporting on fan and ticket data.

What is Athletics working on operationally?

Key projects include ballpark store buildout, transition to a new ballpark, full event ecosystem development in Las Vegas, signature events strategy, and integrated marketing campaigns for ticket sales and fan engagement.

How this profile is built

Athletics's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.