O
OpenX operates a supply-side platform (SSP) for publishers in programmatic advertising, with a polyglot backend spanning Java, Go, Erlang, Elixir, and Rust running on GCP + Kubernetes. The active project list reveals a company mid-pivot: while yield optimization and ad exchange features dominate, a significant thread of work targets connected TV (CTV) go-to-market and sales enablement — suggesting CTV is being positioned as a new growth vector. Pain points cluster around real-time scaling (low-latency integrations, deployment speed) and operational infrastructure (payroll compliance, cloud platform streamlining), indicating growing infrastructure debt as the platform scales.
Tech Stack 36 technologies
Core StackJava Jenkins JavaScript TypeScript React Python Go Elixir Salesforce Jira C++ Rust Docker Kubernetes Terraform Adobe Creative Cloud SQL Spinnaker PowerPoint Material-UI Erlang Cloud Build GCP Microsoft Office Google Workspace Adaptive Planning Excel Google Sheets Google Slides InDesign+6 more
What OpenX Is Building
◆Challenges
- Optimizing yield
- Increasing ctv revenue
- Performance anomalies
- Streamlining cloud platform infrastructure
- Improving reliability and deployment speed
- Accurate payroll processing
- Payroll compliance
- Global payroll management
- Strengthening sandboxing and security
- Scaling low-latency real-time integrations
▲Active Projects
- New direct supply integrations
- Yield optimization
- Onboarding new partners
- Direct supply integration expansion
- Ad exchange data features
- Go-to-market strategy for ctv product
- Sales enablement for ctv solutions
- Evangelism of ctv solution
- Large-scale data processing systems
- Automation test suites
Hiring Activity
Steady35 roles · 15 in 30d
Department
Seniority
Notable leadership hires: Business Development Director
Company intelligence
