Numan operates a vertically integrated digital healthcare platform combining diagnostics, medication fulfillment, and 1-1 clinical support in a single app. The tech stack reveals a consumer-forward architecture: iOS/Android native apps (Swift, Kotlin), Python/Django backend, and heavy reliance on marketing automation (Customer.io, Braze, Klaviyo) and social commerce (TikTok Shop, Amazon). Active hiring skews heavily toward marketing (9 roles) and engineering (5 roles), while project backlog centers on clinical safety frameworks and scaling regulated workflows—indicating an inflection point where product-market fit in consumer acquisition is colliding with operational complexity of running healthcare at scale.
Notable leadership hires: Head of Partnerships
Numan provides integrated digital healthcare for managing common health conditions through personalised treatment plans. The platform combines remote diagnostics, prescription fulfillment, supplements, clinician consultations, and digital therapeutic programs on a single mobile app. Founded in 2018 and based in London, the company operates with 201–500 employees across the UK and Greece. Revenue model appears to blend direct-to-consumer (D2C) app subscriptions, medication and supplement sales, and potentially B2B partnerships. Core infrastructure runs on AWS and PostgreSQL, with analytics powered by Looker.
Numan uses Swift and Kotlin for iOS/Android apps, Python and Django for backend services, PostgreSQL for databases, and AWS for infrastructure. Marketing automation relies on Customer.io, Braze, and Klaviyo. Analytics run on Looker. Recently adopting Jetpack Compose for Android development.
Active projects include a next-generation medical platform, clinical safety framework implementation, clinical risk management system, scalable clinical workflows, an AI assistant, and a RAG knowledge base. Also running photoshoots and campaigns alongside clinical strategy work for obesity care.
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