Noibu Tech Stack

Ecommerce monitoring and analytics platform for error detection and conversion optimization

Software Development Ottawa, Ontario 51–200 employees Founded 2017 Privately Held

Noibu operates an ecommerce analytics stack built on Rust, Go, Elasticsearch, and ClickHouse—a data-intensive architecture suited to real-time error detection and session replay. The tech mix and active projects (SDK implementation, API resilience, log analytics engine) reveal a company transitioning from monitoring basics toward deeper integration with merchant workflows. Hiring leans heavily senior and support-focused, signaling customer-success intensity typical of early-stage B2B SaaS scaling past product-market fit.

Tech Stack 19 technologies

Core StackSalesforce Rust Go AWS Elasticsearch ClickHouse Lever Tableau Mixpanel Gong dbt Zendesk Jira Slack GCP Azure ChurnZero Notion Segment

AdoptingJira Slack

What Noibu Is Building

◆Challenges

Site errors
Performance bottlenecks
Hard-to-fill roles
Reduce time-to-fill
Preventing website disruptions
Preventing revenue loss

▲Active Projects

Structured onboarding for new enterprise customers
Implementation of noibu’s sdk and integrations
Top-of-the-funnel lead generation
Innovate new sales methods
Product expert support
Resilient api development for ecommerce monitoring
Log analytics engine development
Microservices maintenance
Build talent pipelines for hard-to-fill roles
Design recruiting strategies for different roles

Hiring Activity

Accelerating9 roles · 8 in 30d

Department

Support

Engineering

Data

Product

Sales

Seniority

Senior

Junior

Staff

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About Noibu

Noibu builds a unified monitoring and analytics platform designed for ecommerce teams. The product aggregates site errors, performance metrics, session replay data, and conversion-influencing insights into a single dashboard, allowing merchants to diagnose problems and act on growth opportunities. The company serves mid-market to enterprise ecommerce brands and operates in Canada with a 51–200-person team. Current work spans structured onboarding for enterprise customers, SDK and integration implementation, API resilience engineering, and talent acquisition for specialized technical roles.

HeadquartersOttawa, Ontario

Company Size51–200 employees

Founded2017

Hiring MarketsCanada

Frequently Asked Questions

What technology stack does Noibu use?

Noibu uses Rust and Go for backend services, GCP/AWS/Azure for cloud infrastructure, Elasticsearch and ClickHouse for data storage and analytics, Segment for event pipeline, dbt for data transformation, Salesforce for CRM, and Gong for sales recording.

What is Noibu working on?

Active projects include structured enterprise customer onboarding, SDK and integration implementation, resilient API development for ecommerce monitoring, log analytics engine development, lead generation, and recruiting strategies to fill hard-to-find technical roles.