Naked Wines Tech Stack

Direct-to-consumer wine marketplace with independent winemakers

Food and Beverage Retail Norwich, England 201–500 employees Founded 2008 Public Company

Naked Wines operates a D2C wine platform connecting customers to independent producers, built on Python + SQL with Looker analytics and A/B testing via Optimizely and VWO. The hiring mix reveals a data-forward organization: 3 of 9 active roles are data-focused, paired with projects around demand forecasting, production pipelines, and promotion modeling — suggesting the business is moving beyond transactional wine discovery into predictive inventory and retention mechanics.

Tech Stack 10 technologies

Core StackPython Figma Sketch Optimizely Looker SQL Adobe XD VWO Google Workspace Microsoft Office

What Naked Wines Is Building

◆Challenges

Improving retention programmes
Developing demand forecasting capability
Improving forecast accuracy
Modeling promotion impact
Reducing customer guesswork
Optimising value for customers
Improving customer journey performance
Lifecycle improvement
Targeting messaging improvement
Increasing conversion rates

▲Active Projects

Design system development
Retention programmes
Lifecycle improvements
Demand forecasting capability development
New product launch forecasting
Production data pipeline and model deployment
Wine discovery experience improvement
Annual buy plan process
Top-up purchasing and promotional campaigns
Innovation sourcing for new wines

Hiring Activity

Accelerating9 roles · 5 in 30d

Department

Data

Design

Logistics

Ops

Product

Sales

Seniority

Mid

Senior

Lead

Manager

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About Naked Wines

Naked Wines is a UK-based public company that sells wine directly to consumers while guaranteeing fair pricing to independent winemakers. The model combines a curated discovery experience with a flexible subscription mechanism (no tie-ins, no time limits, money-back guarantee on unsatisfactory bottles). The company operates across design, data, logistics, and product teams, with active development on design systems, customer lifecycle programs, and demand forecasting. Recent hiring velocity is accelerating, with positions in both the UK and US.

HeadquartersNorwich, England

Company Size201–500 employees

Founded2008

Hiring MarketsUnited Kingdom, United States

Frequently Asked Questions

What tech stack does Naked Wines use?

Python, SQL, Looker for analytics, Optimizely and VWO for A/B testing, Figma and Adobe XD for design, Google Workspace and Microsoft Office for productivity.

What is Naked Wines working on?

Demand forecasting and production pipeline models, design system development, retention programs, wine discovery UX improvements, promotion impact modeling, and annual buy planning.