Naked Wines Tech Stack

Direct-to-consumer wine marketplace with regional fulfillment and analytics transformation

Food and Beverage Retail Norwich, England 201–500 employees Founded 2008 Public Company

Naked Wines operates a D2C wine platform connecting independent winemakers directly to consumers across UK and US markets. The company is mid-stage in a major data and logistics overhaul: active projects span multi-region fulfillment, ERP migration, and a wholesale rebuild of analytics infrastructure (end-to-end tracking, server-side conversion APIs, unified data layer via dbt). The hiring mix—7 data roles out of 16 open posts, predominantly senior and lead levels—signals this is not incremental optimization but structural modernization of the tech foundation.

Tech Stack 23 technologies

Core StackAmplitude BigQuery dbt Shopify Adobe Premiere Pro Python Figma Sketch Optimizely Looker Magento Jira Confluence Google Analytics 4 Meta Conversions API Google Tag Manager Sage CapCut Meta Ads Manager Adobe XD VWO Salesforce Commerce Cloud BigCommerce

What Naked Wines Is Building

◆Challenges

Optimizing fulfillment network cost and speed
Managing 3pl performance and cost
Ensuring regulatory compliance across us and uk
Improving paid media performance
Low analytics platform adoption
Single source of truth
Platform migrations
Data product durability
Migrating data to new erp
Post-go-live data stability

▲Active Projects

Multi-node fulfillment strategy across regions
Automation and standardization of partner processes
Governance framework for 3pl performance
End-to-end web analytics tracking stack
Server-side conversion api optimization
Structured datalayer schema implementation
Unified intelligence layer
Dbt workflow evolution
Platform durability initiatives
Erp transformation support

Hiring Activity

Accelerating15 roles · 15 in 30d

Department

Data

Marketing

Engineering

Logistics

Ops

Support

Seniority

Senior

Lead

Manager

Junior

Mid

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About Naked Wines

Naked Wines is a publicly listed wine retailer operating a membership model where customers purchase directly from independent winemakers. The company operates in both the UK (headquarters in Norwich) and the United States. The platform uses Shopify and Salesforce Commerce Cloud as commerce engines, with BigQuery, dbt, and Looker forming the analytics layer. Current operational priorities include stabilizing a three-party logistics network across regions, completing an ERP transformation, and closing gaps in analytics adoption and data governance. The company manages customer acquisition and media spend through Meta, Google, and programmatic testing (Optimizely, VWO).

HeadquartersNorwich, England

Company Size201–500 employees

Founded2008

Hiring MarketsUnited States, United Kingdom

Frequently Asked Questions

What tech stack does Naked Wines use for ecommerce?

Primary platforms are Shopify and Salesforce Commerce Cloud. Analytics runs on BigQuery and Looker, with data modeling in dbt. Customer data and conversion tracking uses Meta Conversions API and Google Analytics 4.

Is Naked Wines hiring data roles?

Yes. Data comprises 7 of 16 active roles (44% of hiring), mostly at senior and lead levels, reflecting investments in analytics infrastructure and ERP migration.

Where does Naked Wines operate?

Headquartered in Norwich, England. Active operations and hiring span the UK and United States, with multi-region fulfillment and compliance requirements in both markets.

How this profile is built

Naked Wines's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.