Marketplace connecting car sellers with verified dealers via a digital platform
Motorway operates a two-sided marketplace for used-car transactions, connecting private sellers with 7,500+ dealers. The tech stack is Node.js + Vue on AWS with Zendesk + Amazon Connect for support—a scaled customer-service operation reflected in hiring: sales and support roles dominate the active pipeline, while engineering and product remain lean. Current project focus (dealer launches, sales-process automation via HubSpot, AI-powered support workflows) and pain-point patterns (dealer reactivation, seller conversion, service-level SLAs) reveal a business optimizing unit economics and operational friction rather than building new core features.
Motorway is a used-car marketplace founded in 2017 that simplifies transactions between private sellers and auto dealers. The platform handles the logistics, valuation, and logistics of peer-to-dealer sales at scale: the company reports facilitating over 500,000 car sales and supporting thousands of dealers since launch. Operations center on two flywheel loops—acquiring and converting car sellers, and recruiting and retaining dealer partners at 100+ launches per month. The business is UK-headquartered and currently hiring across sales, support, and operations roles.
JavaScript, Node.js, Vue, and Express on AWS (including Fargate and Secrets Manager). Customer-service layer runs on Zendesk and Amazon Connect. Marketing and analytics use HubSpot, Braze, and Looker.
The platform connects private car sellers with 7,500+ verified dealers. The company is scaling dealer acquisition at 100+ new dealer launches per month.
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