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Motorway Tech Stack

Marketplace connecting car sellers with verified dealers via a digital platform

Technology, Information and Internet London, England 201–500 employees Founded 2017 Privately Held

Motorway operates a two-sided marketplace for used-car transactions, connecting private sellers with 7,500+ dealers. The tech stack is Node.js + Vue on AWS with Zendesk + Amazon Connect for support—a scaled customer-service operation reflected in hiring: sales and support roles dominate the active pipeline, while engineering and product remain lean. Current project focus (dealer launches, sales-process automation via HubSpot, AI-powered support workflows) and pain-point patterns (dealer reactivation, seller conversion, service-level SLAs) reveal a business optimizing unit economics and operational friction rather than building new core features.

Tech Stack 20 technologies

Core StackJavaScript Node.js Vue Express AWS Zendesk HubSpot Braze Looker Sequelize Calabrio Amazon Connect Google Sheets Trustpilot AWS Fargate AWS Secrets Manager WhatsApp
AdoptingMeta TikTok YouTube

What Motorway Is Building

Challenges

  • Optimising resource allocation
  • Reducing cancellation rates
  • Reactivating lapsed dealers
  • Reducing cognitive load
  • Clunky systems
  • Endless queues
  • Rigid scripts
  • Meeting critical service level agreements
  • Identifying performance risks
  • Improving seller conversion rates

Active Projects

  • Continuous testing and optimisation roadmap
  • Incrementality testing and media mix modeling
  • Implement new sales processes using hubspot
  • Motorway pay rollout
  • 100+ dealer launches per month
  • New javascript code
  • Paid social experimentation roadmap
  • Automated support workflows
  • Ai-powered customer support solutions
  • Service quality improvement initiative

Hiring Activity

Accelerating35 roles · 15 in 30d

Department

Sales
11
Support
6
Marketing
5
Engineering
4
Ops
4
Product
2
Design
1
Legal
1

Seniority

Mid
13
Senior
11
Lead
6
Manager
5
Junior
1
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About Motorway

Motorway is a used-car marketplace founded in 2017 that simplifies transactions between private sellers and auto dealers. The platform handles the logistics, valuation, and logistics of peer-to-dealer sales at scale: the company reports facilitating over 500,000 car sales and supporting thousands of dealers since launch. Operations center on two flywheel loops—acquiring and converting car sellers, and recruiting and retaining dealer partners at 100+ launches per month. The business is UK-headquartered and currently hiring across sales, support, and operations roles.

HeadquartersLondon, England
Company Size201–500 employees
Founded2017
Hiring MarketsUnited Kingdom

Frequently Asked Questions

What tech stack does Motorway use?

JavaScript, Node.js, Vue, and Express on AWS (including Fargate and Secrets Manager). Customer-service layer runs on Zendesk and Amazon Connect. Marketing and analytics use HubSpot, Braze, and Looker.

How many dealers does Motorway connect?

The platform connects private car sellers with 7,500+ verified dealers. The company is scaling dealer acquisition at 100+ new dealer launches per month.

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